two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/6AYhhP6VYkk

Agenda:

00:00 Intro

03:11 gamescom rumours

09:00 Mintegral issue

10:35 Google Play Games on PC

14:50 Google iOS tROAS update

17:30 Google Admob bidder update

22:00 How to scale a game?

26:50 CPI vs LTV & payback period

32:30 UA diversification 

36:20 Seamless flow for UA 

41:20 Ad monetisation improvements unlock scale

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Please share feedback and comments - matej@lancaric.me / lancaric.me