two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours
two & a half gamers
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How to Scale Your Budget for Free Online Games
You can scale your budget until thete ltiv allows you to do so, because that altiv always dictates scale. You can spend profitably ten thousand a day and get the money back in 90 days. That's how the market looks like at the moment, unfortunately. Creative optimization is a very big prt of the whole scaling business, and not only scaling business, but the ua business. But it won't, it won't open aaet and, ha, ha, your favorite fay cats on the pod cats for at least another six months.
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