BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
Startup Customer Personas & Long Game Marketing– E530
Jan 31, 2025
Dive into the art of crafting accurate customer personas and the pitfalls of outdated market research methods. Discover how context and timing can distort consumer preferences, as Jeremy shares a compelling example from the beer industry. Explore the concept of customer lifetime value and the economic strategies behind successful Southeast Asian SaaS companies. Learn how Disney's long-game marketing contrasts with Hermès’ luxury branding, showcasing different pathways to cultivate lasting brand loyalty.
35:56
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Quick takeaways
- Understanding accurate customer personas, grounded in real behaviors rather than stereotypes, is crucial for effective targeted marketing strategies.
- Building long-term customer loyalty through genuine relationships can significantly enhance customer lifetime value and reduce acquisition costs for businesses.
Deep dives
Understanding Consumer Personas
Creating effective consumer personas is essential for targeted marketing and understanding customer behavior. Different products attract distinct consumer groups, and businesses often segment their audience into various archetypes based on their preferences and buying patterns. For example, when marketing Heineken, companies might identify persona types like sports fans who prefer it for watching games, contrasting with Tiger beer drinkers who may have a different lifestyle. Knowing these personas allows marketers to craft more authentic messages that resonate with specific consumer values and lifestyles.
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