BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English) cover image

Startup Customer Personas & Long Game Marketing– E530

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

00:00

Understanding Customer Personas for Effective Marketing

This chapter explores the critical role of customer personas in shaping effective marketing strategies. It emphasizes the significance of asking insightful questions to accurately capture the nuances of users' hobbies, aspirations, hopes, and fears while avoiding stereotypes to foster genuine connections that drive sales.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app