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4min chapter
Startup Customer Personas & Long Game Marketing– E530
BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
Understanding Customer Personas for Effective Marketing
This chapter explores the critical role of customer personas in shaping effective marketing strategies. It emphasizes the significance of asking insightful questions to accurately capture the nuances of users' hobbies, aspirations, hopes, and fears while avoiding stereotypes to foster genuine connections that drive sales.
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