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23min chapter
Startup Customer Personas & Long Game Marketing– E530
BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
Navigating Customer Perceptions and Lifetime Value Strategies
This chapter explores the complexities of customer opinions in the digital age, emphasizing the importance of customer lifetime value (CLV) and effective pricing strategies. It also examines how customer acquisition costs influence marketing strategies and the vital role of building enduring customer relationships for business success.
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