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4min chapter
Startup Customer Personas & Long Game Marketing– E530
BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)
The Importance of Context in Market Research
This chapter explores the complexities of market research, focusing on the contrast between consumer behavior in controlled versus real-life situations. It underscores the significance of context and timing in gathering authentic insights, advocating for face-to-face interactions over electronic methods to avoid misleading conclusions.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode