TOPLINE HOTLINE: Should you report ARR before or after discounting?

The discussion kicks off with the debate on whether to report ARR before or after discounts, a dilemma for many companies. The hosts delve into best practices for revenue schedules in Salesforce, focusing on the invoicing cycle versus even distribution. They emphasize the importance of aligning revenue recognition with service delivery rather than just invoicing times. Additionally, they navigate the ethical challenges in revenue reporting and highlight the risks of distorting figures for appearance's sake, advocating for transparency in financial practices.