SaaStr 684: A Deep Dive Into G2, The Power Of AI, Going Multi-Product, And The 2023 Ecosystem

The Evolution of G2: A Vision for a Better Software Buying Experience

The podcast episode features an interview with Goddard Abel, CEO of G2, discussing the evolution of the company and its vision to provide a better software buying experience. G2 started in 2012 with the goal of creating a platform where users could write and read reviews about business software, challenging the traditional analyst model dominated by companies like Gartner. However, getting people to write reviews took a long time. G2 wanted to give software buyers a site where they could discover the right apps for their specific needs and trust the reviews. Over time, G2 has grown into a massive database of over 100,000 real SaaS apps and now offers market intelligence solutions to investors and consultants. G2 is also focused on improving the discovery process with their AI-powered tool Monty, which helps buyers find the best apps based on their business problems.