SaaStr 684: A Deep Dive Into G2, The Power Of AI, Going Multi-Product, And The 2023 Ecosystem
The Official SaaStr Podcast: SaaS | Founders | Investors
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Evaluating Vendors, Cautious Recovery in Marketing Spend, and Shift in Focus on Qualified Buyers
This chapter discusses the importance of using G2 to evaluate vendors and the need to invest time in crowded categories. They also talk about the cautious recovery in marketing spend and the fatigue of cuts for the past year.
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