182: RESULTS: How this advisor deepened his relationship and impacted clients w/ guest John Scherer
Apr 2, 2024
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Financial advisor John Scherer discusses how he deepened client relationships with Legacy Letters, a unique value-add experience. He shares details on the event's impact, client feedback, and tips for other advisors. The Legacy Letters helped clients create lasting family legacies beyond finances, strengthening bonds and redefining advisor-client relationships.
Implementing a Legacy Letter can deepen client relationships and redefine the advisor-client dynamic.
Legacy Letters have a powerful emotional impact on recipients, guiding life decisions and fostering lasting connections.
Hosting a Legacy Letter event for clients can elicit positive feedback, enhance engagement, and strengthen client loyalty.
Deep dives
Introducing Legacy Letter as a Value-Adding Service
In this episode, the host shares the introduction of Legacy Letter through a new advisor, John. Legacy Letter is presented as a valuable service that can have a significant impact on financial planning businesses. John shares his experience with Legacy Letter, detailing the process, execution, and client feedback he received. The concept of Legacy Letter is emphasized as an impactful and relatively easy value-adding service for financial advisors.
Legacy Letter Origins and Emotional Depth
The concept of Legacy Letter is explored further, tracing its origins back to a moving story shared by Blake Brewer. Blake's personal experience with a legacy letter from his father after a tragic accident highlights the emotional depth and impact of such letters. The episode emphasizes the profound influence these letters can have on recipients, guiding them through life decisions and serving as a lasting connection to loved ones.
Setting Up the Legacy Letter Event
The process of setting up the Legacy Letter event for clients is discussed, detailing the technical aspects and client outreach strategies. John shares how he introduced the Legacy Letter idea to clients through emails and engaging webinar sessions. The event format, including the live webinar and client participation, is described, showcasing the engagement and positive response from clients.
Client Response and Future Considerations
The episode delves into client responses and the ongoing impact of Legacy Letter implementation. John shares the positive feedback from clients, highlighting their emotional reactions and motivation to participate. The discussion extends to potential improvements and future considerations, such as enhancing follow-up strategies and incorporating personal experiences into the Legacy Letter process for clients.
Business and Personal Impact of Legacy Letter
The broader impact of Legacy Letter on business relationships and personal growth is emphasized in this episode. John reflects on the business value of implementing Legacy Letter, noting its role in strengthening client relationships and fostering loyalty. The episode concludes with insights on the transformative power of Legacy Letter, both in enriching client experiences and building a meaningful legacy for loved ones.
Reflecting on the Value of Sharing Experiences
The host expresses gratitude for John's willingness to share his Legacy Letter experience, highlighting the generosity of individuals who share impactful insights for the benefit of others. The episode underscores the value of community contribution and learning from real-life experiences to enhance professional practices. Listeners are encouraged to explore Legacy Letter and its potential impact on client relationships and business development.
Every financial advisor is looking for a value-add that will make their service unforgettable—something that has a large impact, yet is fairly easy to execute.
In today’s podcast episode, host Libby Greiwe is chatting with guest John Scherer about a super neat value-add experience he offered to his clients—the Legacy Letter. 💌
The goal of this virtual event was to help his clients create a lasting legacy beyond finances for their children. John gives all the details of his letter-writing event and shares how this tool not only deepened family bonds for his clients, but also redefined the advisor-client relationship.
If you need an innovative value-add that is lower on difficulty and massive on impact, this may be just the thing for you! Take a listen today!
P.S. The Legacy Letter was also featured on the Today Show…it’s that cool! 😎