Craig Groeschel Leadership Podcast Q&A with Jamie Kern Lima: Leading with Authenticity
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Mar 3, 2022 
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Humble Jobs Built Necessary Skills
- Jamie describes working as a Denny's waitress and TV anchor while sensing a bigger calling inside her.
- Those low-wage jobs taught her operations, people skills, and work ethic that later supported building It Cosmetics.
Rosacea Sparked The Business
- Jamie developed rosacea while anchoring and couldn't find makeup that worked, which sparked her business idea.
- That personal struggle turned into the mission to create products that actually help people with real skin issues.
Prioritize Cash Over Flash
- Protect every penny when launching and invest only where it directly improves the product or customer experience.
- Avoid spending on flashy image-driven items that satisfy ego instead of the bottom line.