Ike: It's easy as a leader to forget that your team may not truly know why they're doing what they're doing for you and with you m craig, we had these little cut outs, like little paper cutouts, that had our y in the middle, and tha t had our customer in the centre. And i think that's really what unified every everybody. I don't think people thought their job was just their job. Ike: As someone who's always been i've always felt like god as has put a great calling in my life. But also trying to not look back at life and say, gosh, i forgot to enjoy it so good.