i'm super honored to share because i know someone out their knees to hear it, a know that they are not alone. And in the early years of building at cosmetics, i didn't know these things yet, so i spent a lot of nights crying myself to sleep. We go through massive setbacks, massive rejection, massive seasons of people saying, your idea is not going to work. I kno, it is no indication of your ability to succeed. The more conversations like this that i have with friends, and i love that we're having this one publicly on your show, a man, i'v how to alot of these privately, of people that have built huge companies.