Jamie, i want to make this interview really hard for you in just a minute. So hang on in wan. I give its good to get challengin, but with a purpose. Two things that i want to highlight. You said authenticity doesn't guarantee success, but inauthenticity guarantees failure. It's so powerful. And then i love the imagery that you gave, kind of he metaphors. Jamie, turn down the volume. Sometimes when there's too much outside noise, outside criticism, outside rejection, even just advice that might even be good, turn that down.