
 This Week in Startups US initiates crypto regulation, Robinhood IPO access, Slack as a Trojan Horse PLUS Magic Spoon CEO Gabi Lewis | E1220
 May 21, 2021 
 Gabi Lewis, Co-founder of Magic Spoon, shares his journey from cricket protein bars to revolutionizing breakfast with healthy, protein-packed cereal. He discusses the importance of product-market fit and how influencer marketing has played a key role in Magic Spoon's growth. The conversation also touches on the challenges traditional cereal brands face while trying to adapt to health trends, and the nostalgia of classic cereal flavors that resonates with consumers. Lewis's insights highlight the innovative strategies that drive success in the modern cereal market. 
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Crypto's Future
- US government scrutiny of crypto transactions signals increasing legitimacy, not the end of crypto.
 - A central bank digital currency (CBDC) is likely, potentially coexisting with the dollar and becoming the dominant standard.
 
Controlling Crypto
- Governments can easily influence cryptocurrency adoption.
 - A 10% tax on crypto transactions would be a significant headwind.
 
Bitcoin Investment Strategy
- Diversify crypto holdings into other assets.
 - Consider selling a portion of your Bitcoin during peaks to secure profits.
 

