Innovating Sustainable Protein in Cereal

This chapter explores the journey of a startup focused on integrating insect protein, specifically cricket protein, into familiar food products like protein bars and cereals. It highlights the challenges of creating a supply chain for cricket farming and the complexities of product development aimed at achieving market fit while appealing to consumers. The narrative emphasizes the entrepreneurial spirit of transforming traditional snack options into healthier, protein-rich alternatives through innovative food production techniques.