#44901
Mentioned in 2 episodes

Be Our Guest

Perfecting the Art of Customer Service
Book • 2015
This book highlights the key processes and best practices that have made Disney a trusted and revered brand.

It introduces the concept of the Quality Service Compass, which includes elements such as guestology (understanding customer expectations), quality standards (safety, courtesy, show, and efficiency), and delivery systems (employees, setting, and processes).

The book provides insights into how Disney exceeds customer expectations and how other companies can adapt these strategies for their own organizations.

Mentioned by

Mentioned in 2 episodes

Mentioned by Ryan Doerr as a book on Disney's customer service philosophy.
Ryan Doerr, Strategic Club Solutions | Episode No. 432
Recommended by Erik Hatterscheidt for its foundational principles applicable to tourism businesses.
71. Top 10 Marketing Books For Tourism Operators

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