#49410
Mentioned in 1 episodes
Selling Sexy
Victoria's Secret and the Triumph and Fall of an American Icon
Book •
Selling Sexy: Victoria's Secret and the Triumph and Fall of an American Icon by Lauren Sherman is a comprehensive account of the lingerie brand's history.
The book details Victoria's Secret's rise to dominance, its controversial marketing strategies, and its eventual decline.
Sherman explores the complex interplay of branding, marketing, and societal shifts that shaped the company's trajectory.
The book also examines the impact of the #MeToo movement and changing consumer attitudes on the brand's image and sales.
Selling Sexy offers a critical analysis of the brand's legacy and its place in American culture.
The book details Victoria's Secret's rise to dominance, its controversial marketing strategies, and its eventual decline.
Sherman explores the complex interplay of branding, marketing, and societal shifts that shaped the company's trajectory.
The book also examines the impact of the #MeToo movement and changing consumer attitudes on the brand's image and sales.
Selling Sexy offers a critical analysis of the brand's legacy and its place in American culture.
Mentioned by
Mentioned in 1 episodes
Written by ![undefined]()
Lauren Sherman
11 snips
Secrets of Victoria’s Secret
Mentioned as the book written by ![undefined]()
Lauren Sherman
Chantal Fernandez
703. - Lauren Sherman & Chantal Fernandez
Mentioned by ![undefined]()
Peter Hamby
A Fashion Comeback Story & Trump’s Luxury Tariffs
