Zach Posen's Influence on Gap's Creative Direction

Zach Posen's role as the chief creative officer of Gap Inc. brings uncertainty regarding whether his high-fashion sensibilities align with mainstream American tastes. Posen has implemented a focus on branding and marketing since his appointment, but critics question if he can resonate with a broader audience. He has been actively involved in the company's operations, relocating to San Francisco and engaging with different brand teams, yet the original appeal of Gap from the 1990s seems challenging to capture in modern times. Observers note that while sales have been relatively steady, Gap has yet to establish a strong buzz in social media and among younger consumers.