The Powers That Be: Daily
A Fashion Comeback Story & Trump’s Luxury Tariffs
Nov 15, 2024
Lauren Sherman, a fashion journalist and author of "Selling Sexy," joins to delve into the evolving landscape of the fashion industry. She discusses Gap's ambitious rebound plans and the Arnault family's intriguing ties to Donald Trump. The chat highlights how tariffs could reshape the luxury goods market. Sherman also touches on the ongoing struggles of brick-and-mortar stores amidst rising e-commerce, while revealing the close connection between fashion and political dynamics.
29:25
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Quick takeaways
- Zach Posen's efforts to revitalize Gap Inc. face skepticism about aligning high-fashion elements with mainstream American consumer preferences.
- The Arnault family's political maneuvering with Donald Trump aims to mitigate potential tariff impacts on luxury goods amid economic uncertainty.
Deep dives
Zach Posen's Influence on Gap's Creative Direction
Zach Posen's role as the chief creative officer of Gap Inc. brings uncertainty regarding whether his high-fashion sensibilities align with mainstream American tastes. Posen has implemented a focus on branding and marketing since his appointment, but critics question if he can resonate with a broader audience. He has been actively involved in the company's operations, relocating to San Francisco and engaging with different brand teams, yet the original appeal of Gap from the 1990s seems challenging to capture in modern times. Observers note that while sales have been relatively steady, Gap has yet to establish a strong buzz in social media and among younger consumers.
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