The Powers That Be: Daily Secrets of Victoria’s Secret
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Jan 2, 2025 Lauren Sherman, author of "Selling Sexy: Victoria's Secret and the Unraveling of an American Icon," shares her insights into the dramatic rise and fall of Victoria's Secret. She discusses the cultural shifts that led to the brand's decline and how it struggled to adapt to modern consumer values. The conversation also highlights the recent shakeup at Fendi after Kim Jones's departure, exploring its implications for the fashion industry. Listeners gain a deeper understanding of today's retail environment and what the future holds for iconic brands.
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Victoria's Secret Peak and Criticism
- Victoria's Secret's peak sales and profitability occurred in 2016.
- Around 2015, Lauren Sherman received a message questioning the brand's raunchiness and misogyny.
Victoria's Secret Downfall
- Several factors contributed to Victoria's Secret's decline, including the MeToo movement and the Epstein scandal.
- The CMO's controversial comments about diversity further damaged the brand's image.
Victoria's Secret Current State
- Despite its cultural relevance decline, Victoria's Secret remains a large business with $6 billion in annual sales.
- The brand's cultural relevance has significantly diminished.