The Rise and Fall of Victoria's Secret

Victoria's Secret, once a dominant force in lingerie and a cultural icon, faced a significant decline due to various factors. The company's peak profitability came in 2016, but it began to lose relevance as cultural norms shifted, particularly following the Me Too movement. Criticism about the brand's overt sexualization of models and exclusionary practices highlighted its disconnect with changing consumer attitudes. Consequently, the departure of key figures and the inability to adapt to e-commerce trends have left Victoria's Secret struggling for cultural significance, even though it still generates substantial sales.