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Maximum influence
the 12 universal laws of power persuasion
Book • 2004
This book unlocks the secrets of master influencers by presenting the 12 Laws of Persuasion.
Author Kurt W. Mortensen explains why each law works, how to use it, and what to avoid.
The laws include the law of dissonance, the law of contrast, the law of expectation, and others.
The book provides new case studies and cutting-edge influencing techniques to help readers develop the skills to read anyone instantly, get people to trust them instinctively, change minds easily, and convince others to give them almost anything.
Author Kurt W. Mortensen explains why each law works, how to use it, and what to avoid.
The laws include the law of dissonance, the law of contrast, the law of expectation, and others.
The book provides new case studies and cutting-edge influencing techniques to help readers develop the skills to read anyone instantly, get people to trust them instinctively, change minds easily, and convince others to give them almost anything.
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Mentioned in 1 episodes
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Joe Crisara
#143 - Call-by-Call HVAC Growth Management with Service MVP Joe Crisara
Mentioned by 
Kurt Mortensen
Episode 460 - How To Have That Difficult Conversation You Are Avoiding And Maintain The Relationship
