The charge

In 'The Charge', Brendon Burchard argues that the key to improving the quality of life is to activate the 10 human drives: control, competence, congruence, caring, connection, change, challenge, creative expression, contribution, and consciousness.

Drawing from his personal experience of a near-fatal car accident and extensive research in psychology and neuroscience, Burchard provides a practical guide on how to strategically activate these drives to live a more vibrant, engaged, and fulfilling life.

The book challenges readers to re-examine their daily routines, thoughts, and actions to reactivate their emotional and motivational drives.