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Mentioned in 1 episodes
Goddesses in everywoman
Book • 1984
In this book, Dr. Jean Shinoda Bolen introduces seven archetypal goddesses from Greek mythology as a way to understand and describe various behavior patterns and personality traits in women.
These goddesses are categorized into three groups: the 'virgin goddesses' (Artemis, Athena, and Hestia), the 'vulnerable goddesses' (Hera, Demeter, and Persephone), and the 'alchemical' or transformative goddess (Aphrodite).
Bolen explains how these archetypes influence women's lives, including their relationships, career aspirations, and personal growth.
The book aims to help women identify and cultivate these archetypes to achieve greater self-esteem, creativity, and happiness, and to become better 'heroines' in their own life stories.
These goddesses are categorized into three groups: the 'virgin goddesses' (Artemis, Athena, and Hestia), the 'vulnerable goddesses' (Hera, Demeter, and Persephone), and the 'alchemical' or transformative goddess (Aphrodite).
Bolen explains how these archetypes influence women's lives, including their relationships, career aspirations, and personal growth.
The book aims to help women identify and cultivate these archetypes to achieve greater self-esteem, creativity, and happiness, and to become better 'heroines' in their own life stories.
Mentioned by
Mentioned in 1 episodes
Mentioned by Jane McCarthy as a seminal book that mapped the psyche of women using Greco-Roman goddesses.
How to Attract Your Ideal Customers with the Right Brand Archetype
Mentioned by
Margaret Hartwell as a book that brought all of Edith Hamilton's mythology back to her.


BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?
Mentioned by Jane McCarthy as a source of inspiration for her book on feminine archetypes in branding.

The Goddess Guide To Branding