

#47134
Mentioned in 1 episodes
Goddesses in everywoman
Book • 1984
In this book, Dr. Jean Shinoda Bolen introduces seven archetypal goddesses from Greek mythology as a way to understand and describe various behavior patterns and personality traits in women.
These goddesses are categorized into three groups: the 'virgin goddesses' (Artemis, Athena, and Hestia), the 'vulnerable goddesses' (Hera, Demeter, and Persephone), and the 'alchemical' or transformative goddess (Aphrodite).
Bolen explains how these archetypes influence women's lives, including their relationships, career aspirations, and personal growth.
The book aims to help women identify and cultivate these archetypes to achieve greater self-esteem, creativity, and happiness, and to become better 'heroines' in their own life stories.
These goddesses are categorized into three groups: the 'virgin goddesses' (Artemis, Athena, and Hestia), the 'vulnerable goddesses' (Hera, Demeter, and Persephone), and the 'alchemical' or transformative goddess (Aphrodite).
Bolen explains how these archetypes influence women's lives, including their relationships, career aspirations, and personal growth.
The book aims to help women identify and cultivate these archetypes to achieve greater self-esteem, creativity, and happiness, and to become better 'heroines' in their own life stories.
Mentioned by
Mentioned in 1 episodes
Mentioned by ![undefined]()

as a seminal book that mapped the psyche of women using Greco-Roman goddesses.

Jane McCarthy
How to Attract Your Ideal Customers with the Right Brand Archetype
Mentioned by 

as a book that brought all of Edith Hamilton's mythology back to her.


Margaret Hartwell

BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?
Recommended by 

as a framework to digest universal story through myth.


Margaret Hartwell

EP. 22 Using the Power of Archetypes to Transform Organizations & Build Brands with Margaret Hartwell
Mentioned by ![undefined]()

as a source of inspiration for her book on feminine archetypes in branding.

Jane McCarthy

The Goddess Guide To Branding