Jane McCarthy

Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding, shares her expertise on leveraging Carl Jung's archetypes to craft compelling brand identities. She explains what goddess archetypes are and how they can effectively attract ideal customers. There’s a fascinating discussion on identifying your brand's archetype and how it influences team dynamics and hiring. Jane also highlights successful brands that embody these concepts, emphasizing the importance of authentic storytelling in marketing.

Jane McCarthy, a brand strategist and author of 'The Goddess Guide to Branding', dives into the transformative power of feminine archetypes in branding. She shares how founders’ energies align with brand identity, creating authentic connections. The discussion reveals the shift from traditional archetypes to more nuanced representations, emphasizing emotional resonance in marketing. McCarthy also highlights the importance of integrating both masculine and feminine energies, offering insights for entrepreneurs to craft genuine, engaging brands.