In this book, Dr. Jean Shinoda Bolen introduces seven archetypal goddesses from Greek mythology as a way to understand and describe various behavior patterns and personality traits in women. These goddesses are categorized into three groups: the 'virgin goddesses' (Artemis, Athena, and Hestia), the 'vulnerable goddesses' (Hera, Demeter, and Persephone), and the 'alchemical' or transformative goddess (Aphrodite). Bolen explains how these archetypes influence women's lives, including their relationships, career aspirations, and personal growth. The book aims to help women identify and cultivate these archetypes to achieve greater self-esteem, creativity, and happiness, and to become better 'heroines' in their own life stories[1][3][4].
Jane McCarthy's "The Goddess Guide to Branding" provides a unique approach to brand building, leveraging the power of goddess archetypes. It explores how understanding these archetypes can help female entrepreneurs create brands that resonate deeply with their target audience. The book offers practical exercises and real-world examples to guide readers through the process of identifying their brand's archetype and developing a cohesive brand strategy. It emphasizes the importance of creating an authentic and emotionally resonant brand identity that connects with customers on a deeper level. Ultimately, the book empowers women to build successful and fulfilling businesses aligned with their personal values and brand vision.
In this Marketing Over Coffee:
Jane McCarthy Gives Us The Inside Story On Her New Book – Your Blueprint for Building an Abundant and Authentic Feminine Brand
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Buy The Goddess Guide to Branding
Discovering the archetype is the unlock that guides the branding
Jungian wasn’t the exact fit
Founders often match the brand archetype
Adding Heart, Gift, and Style to the Brand
The dynamic peices of the style
9:25 – 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
At the beginning – finding the energy the founders have, and the energy of the competitors
Liquid Death bringing Hades to the water market
Making a great resource that’s also cocktail table worthy
The brand is energy that people want to be around… or not
You can have masculine counterparts, but also duos
Lots of case studies with big brands
Jane’s Website and GoddessOffice.Substack.com
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