#8278
Mentioned in 1 episodes
Read Me
10 Lessons for Writing Great Copy
Book • 2013
This book is designed to help anyone who works with words improve their writing.
It is structured over ten distinct lessons and includes classic and contemporary international examples of the best copywriting.
The book features inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands, and worked examples that cover writing for digital, brand storytelling, and packaging copy.
It also includes practical exercises to enhance persuasive writing skills.
It is structured over ten distinct lessons and includes classic and contemporary international examples of the best copywriting.
The book features inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands, and worked examples that cover writing for digital, brand storytelling, and packaging copy.
It also includes practical exercises to enhance persuasive writing skills.
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Mentioned in 1 episodes
Mentioned when discussing the memorability of the "Think Different" slogan.
162 snips
Every trick Steve Jobs used to persuade in 68 minutes
