#28291
Mentioned in 3 episodes
The Ultimate Question 2.0
How Net Promoter Companies Thrive in a Customer-Driven World
Book • 2000
This book, written by Fred Reichheld and Rob Markey, explains how companies like Apple, American Express, Intuit, and Zappos use the Net Promoter System to build profitable relationships with loyal customers.
It emphasizes the importance of delivering a customer experience worthy of loyalty and advocates for a simple P&L accounting approach to customer relationships.
The book provides practical advice on using NPS to drive business growth through enhanced loyalty and advocacy.
It emphasizes the importance of delivering a customer experience worthy of loyalty and advocates for a simple P&L accounting approach to customer relationships.
The book provides practical advice on using NPS to drive business growth through enhanced loyalty and advocacy.
Mentioned by
Mentioned in 3 episodes
Mentioned by Steve Robinson to illustrate the importance of measuring customer loyalty and advocacy.
84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson
