Rob Markey

Rob Markey, a Partner at Bain & Company and founder of their Global Customer Strategy practice, joins to discuss customer loyalty and retention. He reveals a staggering disconnect between executive perceptions and customer experiences, with only 8% of customers feeling valued. Markey emphasizes the importance of measuring customer lifetime value and adopting customer-centric strategies. He also highlights the role of leadership in implementing these changes and the necessity of recovering customer trust to enhance loyalty.