Dan Kennedy's Magnetic Marketing Podcast Sales Principles of Multi-Millionaire Entrepreneurs
Nov 28, 2025
In this conversation, sales trainer Brian Tracy, known for his expertise in goal-setting and sales success, shares his invaluable seven-step sales process alongside marketing guru Dave Dee. Tracy explains how successful selling isn't just talent but a systematic approach. He breaks down the steps to qualify leads, build trust, and close deals, emphasizing the importance of diagnosing needs before proposing solutions. He offers strategies to handle objections, use guarantees to build trust, and tracks customer satisfaction to ensure long-term success.
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Sales Is A Learnable Logical Process
- Selling is a logical, step-by-step process that can be learned and replicated by anyone.
- Matching your selling process to the customer's buying process creates consistent sales.
Copied A Top Salesperson, Changed Life
- Brian asked the top salesperson what he did differently and copied his steps, which instantly improved his results.
- That discovery led Tracy to study, teach, and scale the seven-step sales process globally.
Two Rookies Became Multimillionaires
- Two low-performing salesmen attended Tracy's seminar, practiced his process, and became multimillionaires within years.
- They later brought dozens of colleagues to the seminar to thank him.
