#1664
Mentioned in 8 episodes
Grinding it out
The Making of McDonald's
Book • 1977
In 'Grinding It Out: The Making of McDonald's,' Ray Kroc recounts his journey from a typical salesman to the businessman behind the world-famous hamburger chain.
The book discusses Kroc's discovery of the McDonald brothers' efficient restaurant operation in San Bernardino, California, and how he convinced them to franchise their concept.
Kroc's perseverance and business acumen are highlighted as he transformed McDonald's into an international success, revolutionizing the American restaurant industry with standardized menus and assembly-line food preparation.
The memoir also touches on Kroc's personal life, including his multiple marriages and his later ownership of the San Diego Padres baseball team.
The book discusses Kroc's discovery of the McDonald brothers' efficient restaurant operation in San Bernardino, California, and how he convinced them to franchise their concept.
Kroc's perseverance and business acumen are highlighted as he transformed McDonald's into an international success, revolutionizing the American restaurant industry with standardized menus and assembly-line food preparation.
The memoir also touches on Kroc's personal life, including his multiple marriages and his later ownership of the San Diego Padres baseball team.
Mentioned by
Mentioned in 8 episodes
Mentioned by the podcast host in relation to the effectiveness of advertising.
262 snips
The Founder of Kinkos — Paul Orfalea
Mentioned by J. Kenji López-Alt as an autobiography where he discusses breakfast sandwiches.
35 snips
Bacon Egg & Cheese
