In 'Grinding It Out: The Making of McDonald's,' Ray Kroc recounts his journey from a typical salesman to the businessman behind the world-famous hamburger chain. The book discusses Kroc's discovery of the McDonald brothers' efficient restaurant operation in San Bernardino, California, and how he convinced them to franchise their concept. Kroc's perseverance and business acumen are highlighted as he transformed McDonald's into an international success, revolutionizing the American restaurant industry with standardized menus and assembly-line food preparation. The memoir also touches on Kroc's personal life, including his multiple marriages and his later ownership of the San Diego Padres baseball team.
The book chronicles the devastating cholera outbreak in London's Soho district in 1854. It centers around Dr. John Snow, who created a map to trace the outbreak back to its source—a contaminated water pump—and Reverend Henry Whitehead, whose local knowledge was crucial in determining the cause. The narrative explores the historical context, the scientific and cultural roots of the miasma theory, and the impact of this event on modern urban planning, public health, and scientific inquiry. The book also reflects on broader themes such as urbanization, environmental crises, and the role of cities in solving the problems they create[2][3][4].
In 'Where Good Ideas Come From', Steven Johnson delves into the natural history of innovation by identifying seven key patterns: the adjacent possible, liquid networks, the slow hunch, serendipity, error, exaptation, and platforms. Johnson argues that innovative ideas often result from slow hunches that develop over time through interactions within 'liquid networks' of diverse minds. He also highlights the importance of environments that facilitate the mixing and mingling of ideas, such as big cities, which are more innovative due to their superlinear scaling of creativity. The book draws on historical examples and contemporary cases to illustrate how these patterns contribute to groundbreaking innovations.
This book is both a memoir and a writing guide. It details Stephen King's life, from his childhood and early writing endeavors to his struggles with addiction and his near-fatal accident in 1999. The book is divided into sections that cover King's life ('C.V.'), the nature of writing ('What Writing Is'), writing mechanics ('Toolbox'), his advice on the craft ('On Writing'), and his recovery from the accident ('On Living: A Postscript'). King offers practical tips on writing, including the importance of vocabulary, grammar, and style, as well as the need for consistent writing routines and ruthless editing. He emphasizes that good writing comes from within, driven by curiosity, wonder, and emotional honesty rather than commercial motives.
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Today’s show:
Steven Berlin Johnson joins Jason to demo Google’s NotebookLM, a new AI-powered research assistant he helped create at Google Labs. They dive into Steven’s journey to Google Labs (1:28), NotebookLM's unique features (14:09), the rights of authors in the digital age (40:22), and more!
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Timestamps:
(0:00) Author Steven Berlin Johnson joins Jason
(1:28) Early experiences with the internet and Google’s Project Starline
(8:01) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://devsquad.com/twist
(9:00) The significance of document organization, the concept and features of "sources" in NotebookLM, and the impact on writing
(14:09) Steven demos Google NotebookLM
(28:06) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups
(29:36) Steven’s NotebookLM demo continued
(33:47) Jason showcases how he utilizes NotebookLM for TWiST's Business Breakdowns segment
(38:56) Fitbod - Get 25% off at https://fitbod.me/twist
(40:22) The rights of authors in the digital age
(52:01) Superintelligence and the trajectory of language models
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Links:
https://stevenberlinjohnson.com/writing-at-the-speed-of-thought-21dfb7f689e4https://stevenberlinjohnson.com/good-ideas-the-four-minute-version-7e7856e69621https://www.wired.com/story/googles-notebooklm-ai-ultimate-writing-assistant/
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Follow Steven: https://twitter.com/stevenbjohnson
Check out Steven’s website: https://stevenberlinjohnson.com/
Check out Steven’s podcast: https://podcasts.apple.com/us/podcast/american-innovations/id1370092284
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Follow Jason:
X: https://twitter.com/jason
Instagram: https://www.instagram.com/jason
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast