Whatever You Think, Think the Opposite

In this book, Paul Arden turns logic and common sense on its head, providing readers with the confidence to take bigger risks and enjoy their work more.

Filled with anecdotes, quirky photos, and off-the-wall business advice, Arden inspires readers to rethink their approach to work and life.

He emphasizes the importance of being original, taking bold actions, and not playing it safe, highlighting that true breakthroughs often come from unconventional thinking and actions.