#8405
Mentioned in 3 episodes

Personalized: Customer Strategy in the Age of AI

Book •

Mentioned by

Mentioned in 3 episodes

Mentioned by
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David Edelman
as a book he co-authored to explain his motivations behind the topic of personalization.
78 snips
#279 Customer Strategy in the Age of AI with David Edelman, Harvard Business School Fellow, Executive Advisor with BCG
Recommended by
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John Evans
as a brilliant guide to getting personalization right and leveraging AI.
72 snips
The power of personalisation and how to deliver at scale - Mark Abraham, BCG
Co-authored with
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Tiffani Bova
; discussed as a USA bestseller and focuses on personalization and AI in customer strategy.
Personalization Done Right with David Edelman
Mentioned by
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Stephen Shaw
as a book co-authored by
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Mark Abraham
and David Edelman about personalization strategy.
Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group
Discussed by
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Kaihan Krippendorff
and
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David Edelman
as a guide for executives on implementing personalization strategies.
#128—David Edelman: Personalization as Competitive Advantage in the Age of AI

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