

#8405
Mentioned in 3 episodes
Personalized: Customer Strategy in the Age of AI
Book •
Mentioned by
Mentioned in 3 episodes
Mentioned by ![undefined]()

as a book he co-authored to explain his motivations behind the topic of personalization.

David Edelman

78 snips
#279 Customer Strategy in the Age of AI with David Edelman, Harvard Business School Fellow, Executive Advisor with BCG
Recommended by 

as a brilliant guide to getting personalization right and leveraging AI.


John Evans

72 snips
The power of personalisation and how to deliver at scale - Mark Abraham, BCG
Co-authored with 

; discussed as a USA bestseller and focuses on personalization and AI in customer strategy.


Tiffani Bova

Personalization Done Right with David Edelman
Mentioned by 

as a book co-authored by 

and David Edelman about personalization strategy.


Stephen Shaw


Mark Abraham

Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group
Discussed by 

and ![undefined]()

as a guide for executives on implementing personalization strategies.


Kaihan Krippendorff

David Edelman

#128—David Edelman: Personalization as Competitive Advantage in the Age of AI