Sway : The Irresistible Pull of Irrational Behavior
Book • 2008
In *Sway*, Ori and Rom Brafman uncover rational explanations for various irrational behaviors, drawing on research from social psychology, behavioral economics, and organizational behavior.
They explore concepts like loss aversion, diagnosis bias, and the chameleon effect, providing insights into how these forces influence decision-making.
They explore concepts like loss aversion, diagnosis bias, and the chameleon effect, providing insights into how these forces influence decision-making.
