The myths of innovation

Scott Berkun's "The Myths of Innovation" challenges common misconceptions about the innovation process.

It explores the organizational cultures and practices that foster or hinder innovation.

The book examines case studies of successful R&D labs, highlighting the importance of autonomy and trust in creative environments.

Berkun debunks myths surrounding innovation, offering a more realistic and practical approach to fostering creativity and new ideas.

It's a valuable resource for understanding the complexities of innovation in organizations.