Scott Berkun

Scott Berkun, bestselling author and creativity expert, shares insights from his rich background, including roles at Microsoft and WordPress.com. He emphasizes how sports honed his work ethic and goal-setting abilities. Scott dives into effective writing habits, offering tips on choosing evergreen topics and time-blocking for writers. He also addresses the balance between speaking engagements and writing, defining genius as earned through output rather than innate talent. Listeners can learn to pitch ideas effectively by understanding their audience's needs.