The father of spin

In 'The Father of Spin', Larry Tye presents a comprehensive biography of Edward L. Bernays, one of the first and most influential practitioners of public relations.

Drawing on interviews and Bernays's private papers, Tye examines how Bernays used psychological insights, often borrowed from his uncle Sigmund Freud, to mold public opinion and shape consumer behavior.

The book delves into Bernays's significant contributions to the field, which have had lasting impacts on both political discourse and commercial marketing.