The Latino Century

In *The Latino Century*, Mike Madrid uses his extensive experience as a political consultant to analyze the growing influence of Latino voters in American politics.

The book delves into how both major political parties have failed to understand and engage this significant voting bloc.

Madrid discusses the potential for Latino voters to either exacerbate hyper-partisan tribalism or usher in a new era of pluralism and social progress.

He also examines the personal and professional journey that has shaped his insights, including his work on both sides of the political aisle and his involvement with The Lincoln Project.

The book provides a detailed look at the political landscape and offers strategies for both parties to effectively court Latino votes.