Americast

Is Donald Trump losing his Latino base?

16 snips
Aug 22, 2025
Mike Madrid, a veteran Latino pollster and author of 'The Latino Century,' dives into the shifting political landscape for Latino voters. He discusses how Trump's initial appeal to this demographic, mainly through economic messaging, faces scrutiny as concerns about living costs rise. Madrid highlights the possibility that Latino voters might quickly reassess their support. He also emphasizes the need for both parties to adapt to these changing dynamics, particularly around issues affecting working-class voters and the importance of community engagement.
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ANECDOTE

Mixed Reactions To Offhand Joke

  • Justin Webb recounts meeting Puerto Ricans in Pennsylvania offended by a comedian's joke, one of whom withdrew support for Trump.
  • Other Puerto Ricans they met said the joke didn't affect their vote, showing varied responses.
INSIGHT

Economic Pain, Not Just Immigration

  • Mike Madrid says Latino support for Trump is collapsing but driven mainly by economics rather than immigration.
  • He argues tariffs and affordability problems began the decline before ICE raids intensified.
INSIGHT

Affordability Tops Latino Concerns

  • Affordability is the top economic concern for Latino voters, not jobs alone.
  • Madrid links tariffs, inflation and a weak dollar to hurting lower-income Latino workers directly.
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