The Jeff Bullas Show

Paula Day is a highly-skilled business expert and trusted advisor with a wealth of experience. With 20 years in the field, she has a wealth of knowledge to draw from. Holding a Bachelor’s degree in Business Accounting and a CPA certification, Paula quickly rose to the top of the corporate ladder and mastered the skills needed for successful large scale operations. ‌Additionally, she is a Master NLP Practitioner, Hypnotherapist, Social Media Expert, and Personal Stylist, bringing a unique and holistic approach to her coaching and consulting business. ‌Paula’s passion lies in supporting driven business owners to master their businesses and grow in a way that aligns with their values. With her experience and expertise, she offers the kind of advice and support usually only available to larger organizations. What you will learn What led Paula into business coaching Paula tells us about her Amazon side hustle journey Discover how to make money while you sleep Find out why Paula chose the beauty industry as another one of her niches Paula shares her best tips for getting leads and sales Learn how the rise of Zoom impacted Paula’s coaching business Paula unpacks the challenges she’s faced as a working mom Discover simple tips to manage chaos and look after yourself Paula shares her wisdom from starting and managing her coaching business

Laura Bell Main specializes in securing some of Australia and New Zealand’s fastest-growing organizations. She has over twenty years of experience in software development and information security. It’s her mission to bring security into organizations of every shape and size. Laura is the founder and CEO of SafeStack Academy, an online education platform offering flexible, high-quality, and people-focused, secure development training for fast-moving companies. SafeStack is a values-driven company on a mission to make cybersecurity accessible for everyone and any organization. “To protect each one of us, we must protect all of us,” this is the underpinning belief that drives Laura. Her company is pushing hard into this issue by attempting to train all of our organizations, big and small. Through free plans, student sponsorships, and sponsored communities, she is working towards a future where we no longer spend 99% of our security resources on 1% of our organizations. She is an experienced conference speaker, trainer, and regular panel member, and has spoken at a range of events such as BlackHat USA, Velocity, and OSCON on the subjects of privacy, covert communications, agile security, and security mindset. She is also the co-author of Agile Application Security and Security for Everyone. What you will learn What sparked Laura’s passion for software engineering and computer security What inspired Laura to launch her own company in this industry The top 3 things a growing company can do to get started with security Discover the critical importance of software updates in protecting your systems Laura shares her best tips for enhancing the security of your WordPress site Learn how to reduce and prevent unwanted emails Uncover how to secure and grow your company Discover the opportunities and challenges for business security in the age of AI

Brandon Leibowitz runs and operates SEO Optimizers; a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, and leads. He got his start in digital marketing in 2007 after graduating from college with a degree in Business Marketing. In his first job, he handled the marketing aspects of an e-commerce website. The company Brandon worked for was a national e-commerce brand that had recently built its website and was looking to bring more traffic to it. Brandon had no idea what he was doing and neither did they. He spent a lot of his time reading books and joining digital marketing forums to learn as much as possible about this new type of marketing. Brandon helped the company with the following tasks: search engine optimization, email marketing campaigns, creating an affiliate program, optimizing paid ads on Google AdWords, setting up social media profiles, and a bit of web design. You could say that he wore a lot of hats working for this company. In 2008, Brandon realized that most businesses would need a website to stay competitive in the future. But having a website was only one piece of the puzzle. Ultimately, they needed someone to help market their website to bring in traffic that would, in turn, convert to clients. Brandon has always worked full-time at ad agencies helping their clients with search engine optimization. At night after work, he would work on his freelance clients from SEO Optimizers. He was recently able to quit his daytime job to pursue SEO Optimizers full-time. What you will learn Discover effective link-building strategies for digital success How to manage an SEO client’s expectations (you’re not going to rank overnight!) How search intent can drive leads and sales conversions Discover tried and true strategies for effective CRO (Conversion Rate Optimization) Learn about the emerging role of AI in search Discover the best AI tools for search How is AI and search going to work together in the future? Brandon shares his insights Simple tricks to improve your local ranking on Google Brandon shares his best tips for generating leads and sales through search Plus loads more!

Charles D. McCarrick is an entrepreneur, inventor, and lead visionary of Micro-Ant. In 2022, Micro-Ant won the SatCom Innovation Group Award for Most Innovative Product of the Year for the successful development of its Ultra-Wide Band (3.5 GHz) Ka Antenna System. The system enables connectivity over extended frequency bands in Ka for roaming across multiple satellite operators in all orbits. Charles has a PhD in Advanced Electromagnetics from the University of Massachusetts, Dartmouth. He is also the author of the book “Lessons My Brothers Taught Me,” about how budding entrepreneurs can harness life lessons and their personal qualities to yield success. Charles grew up with five siblings, all of whom taught him important life lessons that he later applied to his career. His evolution from quitting his day job to founding and succeeding at building an extremely valuable high-tech business has been quite a journey. With more than 10 patents to his name, he pioneers and supplies unique equipment to the communications industry. What you will learn From brotherly wisdom to booming business: Turning life lessons into a published book Charles shares what inspired him to pursue a PhD in Advanced Electromagnetics Introducing Micro-Ant: A company transforming technology and connectivity Discover some surprising ways antennas are used Learn about the 4S Framework: Salability, Sensibility, Sustainability, and Scalability Charles shares what his next passion project is all about Plus loads more!

Vlad A. Ionescu is the Founder & CEO of Earthly; which was founded in 2020. He is a repeat entrepreneur with an extensive background in cloud computing. Vlad co-founded ShiftLeft, the application security platform; created Lever OS, the first open-source serverless/lambda implementation; and co-authored the RabbitMQ Erlang client. Vlad was previously a software engineer at Google (2x) and VMWare. What you will learn Discover what inspired Vlad to become a software engineer Find out what cloud computing is and why it matters for businesses Vlad unpacks the implications of AI for entrepreneurs Learn more about Earthly and why Vlad created the business Vlad discusses new and exciting AI business models Vlad shares hard-won lessons he’s learned as a business owner in tech Plus loads more!

Artem Koren is the Chief Product Officer and Co-Founder of Sembly AI, a SaaS platform that uses proprietary AI algorithms to transcribe and analyze meetings. Artem has 16+ years of product management experience and has applied AI learning to his work since 2009. He is passionate about using AI to enrich humanity and create positive change. He combines his experience as a systems engineer, product manager, IT executive, management consultant, and entrepreneur to create innovative products, bringing to life new ways that technology can help us reach our goals. Sembly AI is at the forefront of advancing natural language understanding, paving the way for a symbiotic partnership between humans and technology. What you will learn How Artem’s fascination with technology and programming began Artem shares his thoughts on ChatGPT and discusses its impact on AI Artem unpacks the inspiration behind his business Sembly AI Introducing Sembly AI: An overview of the function and features of Sembly technology in meetings Learn how Sembly accurately evaluates communication styles during meetings Artem shares his insights on the future of work with technologies such as ChatGPT Discover how the presence of AI can transform businesses and professions Plus loads more!

Dr. Jonathan Baktari is the Founder and CEO of e7 Health, a company that leverages technology to offer innovative medical care while providing cost savings for their patients and clients. Dr. Jonathan is also the Founder and CEO of US Drug Test Centers (USDTC), the nation’s leading drug and alcohol testing service provider. Both of these groundbreaking technology companies were born out of a combination of Dr. Baktari’s expertise as a doctor, medical director, and educator. He has over 20 years of clinical, administrative, and entrepreneurial experience. Dr. Baktari is a former triple board-certified physician with specialties in internal medicine, e7 Health pulmonary, and critical care medicine. Being a healthcare CEO is only the latest chapter in Dr. Baktari’s life mission to help others by making integrative preventative medicine available to everyone. Dr. Jonathan has always believed that helping others was the ultimate achievement in life. Now, as a business leader, sought-after speaker, and podcast host, he’s excited to share his expertise in preventative health, tech entrepreneurship and other topics that can’t be found anywhere else. He is regularly interviewed by news outlets to share his expert opinion on various public health-related topics. What you will learn Why mastering effective communication skills is essential for doctors Dr. Baktari unpacks his journey from physician to health entrepreneur Discover how Jonathan leveraged his experience in healthcare to build a revolutionary company Explore how technology enabled Jonathan to scale his business and achieve new heights of success Learn about the game-changing opportunity that Dr. Baktari uncovered on his entrepreneurial journey Explore the transformative impact of AI on the medical profession Gain insights into Dr. Baktari’s visionary approach and his plans for transforming the healthcare industry Plus loads more!

Kirsty Dawe is the CEO of Webeo, a B2B website personalization software that delivers a proven solution to the website conversion problem in B2B. Webeo’s software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximises conversion around the complex B2B buyer journey. Dawe has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation, and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director of award winning agency Really B2B for 15 years. Dawe is a DMA B2B Council member, regular Superbrands judge, and proud advocate for B2B marketing worldwide. She is also a mother of 3, mentor and coach. What you will learn How Kirsty stepped out of corporate world and into the entrepreneurial world The little-known challenges of paid advertising How website personalization can have a huge impact in B2B marketing Kirsty shares her thoughts on how AI is challenging marketers today Discover how ChatGPT has the potential to optimise B2B marketing Learn how Kirsty utilises a data dashboard at Webeo Discover why looking after your people is vital in business Kirsty shares her top tips for those wanting to become entrepreneurs Plus loads more!

Ben Johnson is the CEO & Founder of Particle41, a development firm that provides businesses with support on application development, data science, and DevOps projects. Ben is an experienced serial entrepreneur with $30 million raised across his 5 startups and has 20+ years of software development experience. He is passionate about application modernization and coaching both of his two son’s soccer teams. What you will learn How Particle41 and Ben’s entrepreneurial journey began Why making a website that looks simple requires a lot of complexity How Artificial Intelligence will impact software development Ben’s personal experience with AI and how he uses it Ben shares his software development process The secrets to avoiding budget blowouts when developing software Tool recommendations to help your remote company stay productive Why systems and processes are so important for maintaining control Inspiring tips for entrepreneurs that are struggling Plus loads more!

JJ Reynolds started his journey into digital marketing by running ads for content that he created at a small agency. However, he quickly learned that most organizations didn’t use numbers to guide business decisions. Now he focuses on assisting businesses in measuring and acting on their marketing data by running Mediauthentic and teaching on Better Than Data. Understanding that online marketing can make huge improvements with small changes, he helps eliminate the “guesswork” by strategizing with companies using tools like Google Analytics and Google Tag Manager. Reynolds helps clients using Google Marketing Cloud, where he’s able to predictably increase MRR (monthly recurring revenue) while measuring each channel’s step in the marketing journey. With his team, they take all of their clients’ data from their CRM, Google Analytics, and cart platform, then turn it into a real-time data dashboard for you to take action. JJ believes that what most digital businesses need is someone to provide reliable, consistent data to help them take action. What you will learn The compelling reasons why all businesses should be using dashboards and data Using data to make good investment decisions when it comes to advertising How to use paid media effectively to acquire new leads How Apple’s data privacy policies are affecting your ads The steps JJ takes to build a data dashboard The powerful role AI plays in business data today JJ shares his struggles and the challenges he’s faced on his own entrepreneurial journey The critical importance of systems and processes The tools JJ uses when collaborating with his remote team Plus loads more!