The Jeff Bullas Show Why Website Personalization is No Longer Optional in B2B Marketing
Kirsty Dawe is the CEO of Webeo, a B2B website personalization software that delivers a proven solution to the website conversion problem in B2B.
Webeo’s software helps B2B organisations increase website leads by delivering a highly relevant, personalized experience to the B2B buyer as soon as they hit the website and tailoring that journey as they move through the funnel. They have dedicated the last ten years to making sure their product maximises conversion around the complex B2B buyer journey.
Dawe has academic and practical experience in B2B marketing and lead generation, automation, data analysis, business growth, technology innovation, and full marketing mix in various sectors. Before Webeo, she held the role of Managing Director of award winning agency Really B2B for 15 years.
Dawe is a DMA B2B Council member, regular Superbrands judge, and proud advocate for B2B marketing worldwide. She is also a mother of 3, mentor and coach.
What you will learn- How Kirsty stepped out of corporate world and into the entrepreneurial world
- The little-known challenges of paid advertising
- How website personalization can have a huge impact in B2B marketing
- Kirsty shares her thoughts on how AI is challenging marketers today
- Discover how ChatGPT has the potential to optimise B2B marketing
- Learn how Kirsty utilises a data dashboard at Webeo
- Discover why looking after your people is vital in business
- Kirsty shares her top tips for those wanting to become entrepreneurs
- Plus loads more!