From Hunches to Hard Data: How to Make Better Business Decisions

JJ Reynolds started his journey into digital marketing by running ads for content that he created at a small agency. However, he quickly learned that most organizations didn’t use numbers to guide business decisions.

Now he focuses on assisting businesses in measuring and acting on their marketing data by running Mediauthentic and teaching on Better Than Data.

Understanding that online marketing can make huge improvements with small changes, he helps eliminate the “guesswork” by strategizing with companies using tools like Google Analytics and Google Tag Manager.

Reynolds helps clients using Google Marketing Cloud, where he’s able to predictably increase MRR (monthly recurring revenue) while measuring each channel’s step in the marketing journey. With his team, they take all of their clients’ data from their CRM, Google Analytics, and cart platform, then turn it into a real-time data dashboard for you to take action.

JJ believes that what most digital businesses need is someone to provide reliable, consistent data to help them take action.

What you will learn

• The compelling reasons why all businesses should be using dashboards and data
• Using data to make good investment decisions when it comes to advertising
• How to use paid media effectively to acquire new leads
• How Apple’s data privacy policies are affecting your ads
• The steps JJ takes to build a data dashboard
• The powerful role AI plays in business data today
• JJ shares his struggles and the challenges he’s faced on his own entrepreneurial journey
• The critical importance of systems and processes
• The tools JJ uses when collaborating with his remote team
• Plus loads more!