The Jeff Bullas Show

For over 11 years, Justin Barnes has been the creative lead of Versus, shaping its rise as a sought-after and influential, award-winning creative studio. Under his leadership, Versus has continually pushed the boundaries of creativity and production, working with today's most influential brands and agencies. Justin’s vision for “ownable originality” ensures Versus’ work remains groundbreaking and defines culture, taking inspiration from the brand’s own DNA instead of external trends. Known for bold and brave creative, and with Emmys, Clios, Lions, and a slew of other industry's top awards, he has become an industry leader in innovative, visually rich, cross-platform storytelling. What you will learn How AI can amplify creativity when paired with skilled artistry, but risks diluting quality when used carelessly. Why mastering AI as a tool rather than letting it lead ensures control over creative vision. How combining multiple disciplines under one roof creates cost-effective, bold, and cohesive storytelling. How to identify the DNA of a brand and turn it into unique, emotion-driven stories that resonate with audiences. Why balancing efficiency with perfection in AI-led workflows can save time without compromising quality.

Liz Steblay is sometimes called “the Yoda of solopreneur success.” Liz isn’t small, green, or hundreds of years old - but she has been a wise mentor to thousands of self-employed professionals, helping them realize their dreams of becoming solo entrepreneurs. With decades of experience building her own solopreneur career, including founding a national talent agency that made the Inc. 5000 list of fastest-growing private companies in the U.S. twice, Liz has distilled the formula for solopreneur success down to six essential keys. As the bestselling author of Succeeding as a Solopreneur, published in partnership with Inc. Magazine in March, Liz explains how these keys are crucial for overcoming FUD—fear, uncertainty, and doubt—and paving the way for long-term success. What you will learn Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. In a competitive market, standing out is everything. Master the art of branding, marketing, and business development so you can build the solo career you’ve always dreamed of. Want to keep more of what you earn? Learn strategies to reduce taxes and maximize your income while growing your solo business. Supercharge your workflow with AI. Discover how to use AI tools to save hours on tasks like content creation, editing, and title generation, freeing you up to focus on what truly matters. Keep your pipeline flowing. Build a reliable network virtually and learn smart strategies for turning digital connections into lasting relationships that support your solo journey.

Monika Rogers is the VP of growth strategy at CMB which is a top U.S. insights and analytics firm that provides world-class market research across Media/Entertainment/Culture, Technology, and Financial Services. Prior to joining CMB she had a role at Illuminas as head of client services and operations from 2022 to 2024. From 2014 to 2022 she was an entrepreneur who raised over $2M in funding to build an innovative SaaS platform Digisite with both a consumer-facing insights community and B2B testing/analytics platform. The Digsite platform was sold to QuestionPro in August of 2022 and integrated into their Customer Experience research portfolio. Leading up to that she built the Fountainhead Brand consulting business from 2007 to 2014 which was a boutique innovation and brand consulting firm. Clients included Organic Valley, U.S. Bank, and Kohler. Core services included strategic insights, uncovering new market opportunities, brand positioning, new product strategy, and shopper insights. Research methods included segmentation, conjoint, ethnography, online communities, and brand tracking. Fountainhead was sold to a regional ad agency in 2015. What you will learn Unconventional methods for finding untapped markets and validating business ideas quickly. Advanced techniques for using AI in lead generation, content creation, and customer engagement to save time and maximize impact. A roadmap for transitioning from a side hustle to a full-time venture, including financial milestones and scaling strategies. Tactics for creating unique, value-driven offers that differentiate your brand in competitive spaces. Insights into using data analytics to refine and optimize your business decisions as you grow.

Hikari Senju is a computer science graduate from Harvard University with a passion for technology and design. He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth. During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018. Senju’s background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale. What you will learn Discover how to leverage AI for generating and optimizing personalized ad creatives efficiently at scale. Learn to identify inefficiencies in advertising spending and utilize AI to address these challenges effectively. Understand the influence of Hikari's background in technology and art on his entrepreneurial journey and innovative solutions. Explore the strategies for building and leading a high-performance team with a focus on accountability and effective management. Gain insight into how AI can enhance human creativity, fostering a symbiotic relationship between technology and artistic expression.

Jonathan Gillham is the Founder/CEO of Originality.ai – they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI. They also specialize in AI detection technology. He is also the co-founder of Motion Invest where they help you buy and sell content sites quickly. Jon has been involved in the SEO and Content Marketing world for over a decade. His career started with a portfolio of content sites and he recently sold 2 content marketing agencies. Through these experiences, he understands what web publishers need when it comes to verifying content. Having been one of the earliest adopters of generative AI through his agency, Jon understood the wave of plagiarism problems that was coming, even before Chat GPT and GPT-4 were released. What you will learn How AI detection tools can identify AI-generated content in search results, with current estimates showing about 14% of Google search results are AI-generated. Why the rise of AI content creation is changing plagiarism detection and management, as AI-generated content becomes more prevalent than direct copying. In what ways AI tools like ChatGPT are increasingly being used for research and information gathering, potentially challenging traditional search engines like Google. What the ongoing debates are about the ethical use of AI-generated content, especially for sensitive topics like product reviews that could impact health and safety. How AI content creation tools are forcing companies to develop new strategies for content optimization, fact-checking, and maintaining editorial standards in an AI-dominated landscape.

With over 10 years of experience in B2B sales for innovative IT solutions, John Son is Global Marketing Manager at DeepBrain AI, an AI startup with top-notch video synthesis technology. He has a bachelor's degree in mass communication/media studies and fluent in Korean and English. His core competencies include new business development, sales & marketing, project management, and generative AI, which is the field of expertise of DeepBrain AI. The integration of AI avatars into corporate branding and communication strategies marks a significant shift in how businesses engage with their audiences. These digital personas, capable of delivering personalized and consistent interactions, are not just futuristic concepts but are becoming essential tools for modern enterprises. John is at the forefront of developing these innovative AI Human solutions. What you will learn How AI avatars are redefining customer engagement and the potential they hold for enhancing corporate branding. The role of AI technology in creating dynamic and interactive digital personas that can embody a brand’s identity. The future of corporate communication and the impact of AI avatars on the way companies connect with their audiences globally. The ethical implications of AI use, including the need for responsible content creation and the company's commitment to building tools that detect deep fakes. the importance of combining AI with human expertise, emphasizing that AI should serve as an enhancement rather than a replacement.

Max is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, he’s earned more than 200,000+ followers with his growth marketing content. Through Max’s agency, 1-on-1 consulting, & portfolio of businesses, his work has driven $100m+ in attributable revenue for brands of all shapes & sizes. Featured in Forbes, Business Insider, USA Today, & Market Watch, Max has consulted for over 250 fast-growing brands’ on everything growth & marketing including Juicepress, Hubspot, Notion, Techday, Statefarm, and countless more. Max hosts The @‌MarketingMax Show, and is also becoming a regular on conference stages for his easy-to-implement marketing strategies and great marketing battle-stories. What you will learn How A/B testing your ads and landing pages can drastically improve your marketing results, especially with rising ad costs. Why newsletters are essential for building deeper connections with your audience, offering much higher engagement than social media. The secret to creating content that grabs attention by delivering a key payoff or insight at the end, boosting your visibility. How AI tools like ChatGPT can act as your daily assistant for brainstorming, content creation, and research, making you more productive. Why emotionally-driven content, whether it's how-to guides or inspirational stories, is key to cutting through the noise and engaging your audience.

Projjal Ghatak is the visionary founder and CEO of OnLoop, is at the forefront of revolutionizing team assessment and development. With an impressive background that includes leadership roles at Uber and Accenture, Projjal has established himself as a seasoned executive in strategy and operations. Armed with an MBA from Stanford, he has chosen Singapore as the base for his entrepreneurial endeavors. As the CEO of OnLoop, Projjal leads a diverse and global team, spearheading the transformation of the future of work through the company's innovative approach. With his extensive experience and strategic vision, Projjal is reshaping the industry by leveraging cutting-edge technologies and empowering teams to reach their fullest potential. Under his guidance, OnLoop continues to disrupt traditional paradigms and deliver game-changing solutions in team assessment and development. What you will learn How OnLoop is transforming team assessment and development with AI. The role GPT-3 played in shaping OnLoop’s approach to performance reviews. Why clear goal-setting is crucial for driving productivity in organizations. The importance of managing energy and motivation in the workplace. How modern managers can balance human empathy with technology to lead effectively.

Jeremy Hurewitz is an espionage expert and corporate intelligence agent who believes that real-life spies make the best business leaders and salespeople and business leaders, and he's exploring why that's true in a new book "Sell Like a Spy". ‌Jeremy spent the first decade of his career overseas building the media association Project Syndicate while based out of Prague and Shanghai. He spearheaded a business development strategy that saw the association grow from a few dozen member newspapers in mostly Eastern Europe, to a truly global association of over 300 newspapers in over 100 countries. ‌During Jeremy's time abroad he also worked as a freelance journalist writing on a variety of topics for dozens of publications around the world. Jeremy continues to write regularly with recent articles appearing in Bloomberg, USA Today, and The Hill. ‌Upon returning to the U.S. after his time overseas, Jeremy settled in New York City and worked for several well-known global consulting firms in the world of corporate security. These companies are staffed by former intelligence officers and Jeremy worked closely with these former spies. He came to notice how good these individuals were at connecting with clients, how quickly they were able to establish rapport and put people at ease and get them to open up. In addition to former spies, his colleagues included former members of the FBI and the law enforcement community, the Secret Service, the military, the State Department, and other government agencies. Jeremy learned unique and impactful skills from all these former government employees, and he began utilizing the methods he picked up. He quickly noticed the tangible difference it made in his salesmanship and his ability to connect with clients. By practicing the same methods that government officials use to develop relationships and overcome a range of challenges, Jeremy was able to achieve some of the biggest and most meaningful sales of his career. ‌Jeremy has synthesized these lessons from government service into the Sell Like a Spy program and works with clients to share these strategies to help them improve their ability to connect with targets, develop creative approaches to close deals, and overcome challenges. What you will learn Learn how real-life espionage skills can improve your sales and leadership techniques. Discover why spies are considered the world’s best salespeople. Hear Jeremy’s unique experiences working with spies and corporate security experts. Understand the importance of active listening and how it can enhance both sales and relationships. Learn the art of vulnerability and how it helps build stronger connections. Explore how intelligence agencies recruit curious and adaptable people—skills that are valuable in any profession, especially sales.

Aytekin Tank is the founder of Jotform. His journey from starting Jotform in 2006 to leading a platform with 25 million users is a compelling example of innovation and perseverance. Aytekin's experience in the tech industry offers a unique perspective on integrating AI into business processes and enhancing productivity. ‌Aytekin is also a frequent contributor to Forbes, Entrepreneur, and Fast Company, sharing his insights on entrepreneurship and technology. His journey offers practical insights into scaling a tech company and leveraging AI effectively. What you will learn How Aytekin Tank founded Jotform and grew it to 25 million users by solving a common problem. The power of bootstrapping a business and scaling it slowly for sustainable growth. The role of AI in automating mundane tasks, such as form creation, to enhance productivity. How AI agents can replace forms, improving customer interactions and efficiency. The importance of aligning technology with real-world customer needs to drive innovation. Strategies for managing a successful company with minimal external funding while staying focused on long-term goals.