From Side Hustle to Empire: The Roadmap No One’s Talking About

Monika Rogers is the VP of growth strategy at CMB which is a top U.S. insights and analytics firm that provides world-class market research across Media/Entertainment/Culture, Technology, and Financial Services.

Prior to joining CMB she had a role at Illuminas as head of client services and operations from 2022 to 2024.

From 2014 to 2022 she was an entrepreneur who raised over $2M in funding to build an innovative SaaS platform Digisite with both a consumer-facing insights community and B2B testing/analytics platform.

The Digsite platform was sold to QuestionPro in August of 2022 and integrated into their Customer Experience research portfolio.

Leading up to that she built the Fountainhead Brand consulting business from 2007 to 2014 which was a boutique innovation and brand consulting firm. Clients included Organic Valley, U.S. Bank, and Kohler.

Core services included strategic insights, uncovering new market opportunities, brand positioning, new product strategy, and shopper insights. Research methods included segmentation, conjoint, ethnography, online communities, and brand tracking. Fountainhead was sold to a regional ad agency in 2015.

What you will learn

• Unconventional methods for finding untapped markets and validating business ideas quickly.

• Advanced techniques for using AI in lead generation, content creation, and customer engagement to save time and maximize impact.

• A roadmap for transitioning from a side hustle to a full-time venture, including financial milestones and scaling strategies.

• Tactics for creating unique, value-driven offers that differentiate your brand in competitive spaces.

• Insights into using data analytics to refine and optimize your business decisions as you grow.