For this episode we're highlighting one of our interviews from the past! Originally recorded in June 2022. Andrew Coates is widely described as "The Mayor of the Fitness Industry" for his ability to connect people with one another and for his infectious passion for learning and helping others. This episode covers continuous learning, effective communication, critical thinking, application over theory, and adaptability and also includes a book list Andrew recommends for those wanting to get into writing. Find that here! Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestAndrew Coates is a distinguished fitness professional dedicated to enhancing the wellness and strength of his clients through personalized coaching and comprehensive fitness education. With a background rich in competitive sports including cross-country skiing and basketball, Andrew's passion for fitness burgeoned in his early twenties, leading him to become a certified personal trainer in 2010 in Edmonton, Alberta. Accumulating over 19,000 client coaching hours, he has established himself as a pivotal figure in the fitness industry.At the core of Andrew's philosophy is a commitment to creating a welcoming and enjoyable workout environment. He understands the intimidation many feel towards the gym and strives to demystify fitness routines, making them accessible and engaging. Beyond physical training, Andrew places a strong emphasis on sustainable nutrition and overall lifestyle improvements, including sleep and mindset strategies, to support his clients' journeys towards health and strength.Andrew's approach is holistic, catering to a diverse clientele that ranges across ages, genders, and fitness goals. He offers both in-person coaching at Evolve South in Edmonton and online coaching for clients who prefer virtual support. Andrew's method involves a tailored program for each individual, focusing on developing their confidence and competence in their fitness journey while fostering independence.Educationally, Andrew brings a wealth of knowledge and a continuous hunger for learning. He is a graduate of Memorial University of Newfoundland with a Bachelor of Commerce (Co-op) Honours. His commitment to staying at the cutting edge of exercise science and nutrition is evident in his dedication to reading, studying, and attending every expert conference possible. Additionally, Andrew shares his insights and learns from industry leaders through his weekly fitness podcast, "Lift Free & Diet Hard," and his contributions to major fitness publications.As a mentor, writer, and podcaster, Andrew is not only a resource for his clients but also for fitness professionals worldwide. His personal interests, including a love for the band Tool, the world of The Witcher, and highland single malt scotch, add depth to his character, making him a relatable and approachable figure in the fitness community.For those interested in learning from Andrew's extensive experience and unique approach to fitness and wellness, visiting his website provides a gateway to a wealth of resources, coaching opportunities, and insights into his philosophyLinks:https://andrewcoatesfitness.com/https://www.instagram.com/andrewcoatesfitness/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness

In episode 324, we're diving deep into the concept of evergreen sales systems and how you can leverage them to showcase your authority and expertise in the fitness industry, every single day.In This Episode:* Exploring Evergreen: Discover what it means to have offerings available daily and how this approach can benefit your business. I'll explain the ins and outs of creating a system that works tirelessly for you, ensuring there's always something for your audience to engage with.* The Best of Both Worlds: Learn about the hybrid sales system that combines low-ticket and premium offers. This system ensures you're meeting your clients' needs at various levels, all while maintaining a steady income flow without the constant need for your direct involvement.* Authority Without the Salesy Feel: I'll share my strategies for demonstrating your expertise and establishing yourself as a leading authority without the constant pressure of feeling like you're in sales mode.* Value Beyond Selling: We'll tackle the misconception that selling and adding value can't coexist. I'm here to show you how offering your products and services is actually one of the best ways to add value to your clients' lives.* Actionable Advice: Get ready for practical tips on creating urgency in your offers, engaging with your audience in a meaningful way, and strategically positioning yourself as an authority through content that educates and converts.Join me as I break down these concepts and share my insights on building a sustainable, evergreen business model in the fitness industry. Whether you're refining your existing sales system or starting from scratch, this episode is packed with information you won't want to miss.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Pri

In this inspiring episode, we welcome Michelle, who is on the cusp of earning her PhD and has transformed her celiac disease diagnosis into a powerful force for good. Michelle takes us through her personal journey and the professional path that led her to assist others with food restrictions, particularly those with celiac disease, navigate their diets and lifestyles with confidence and joy. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestMichelle is a soon-to-be PhD in meat and food science, with a special focus on meat and muscle biology. Beyond her academic achievements, Michelle has transformed her personal experience with celiac disease into a crusade to support others facing similar challenges. She has developed a unique expertise in navigating the world of food restrictions, with a particular emphasis on celiac disease and food anxiety. Through her work, Michelle aims to help people rediscover the joy and ease of eating, making sure dietary restrictions do not dampen the pleasure of meals but instead open up new, delicious possibilities.Her journey began in high school when she was diagnosed with celiac disease. Since then, she has faced and overcome numerous challenges related to her condition, from navigating social situations and managing food anxiety to developing inclusive, tasty recipes that everyone can enjoy. Michelle's approach is not just about managing a diet; it's about embracing a lifestyle that celebrates food in all its forms, despite any restrictions one might have.Michelle's passion for food science and her personal mission to make eating a joyful experience for those with dietary restrictions have led her to create a series of recipe books catering to various food sensitivities. These books are a testament to her belief that everyone deserves to enjoy good food and the social connections it fosters.As Michelle prepares to add the title of "Doctor" to her name, she continues to be a beacon of support and inspiration for the food-restricted community. By sharing her knowledge, experience, and culinary creativity, Michelle is helping to change the narrative around food restrictions, proving that with the right approach, everyone can partake in the universal pleasure of eating.Website: lemasterfit.comShop Cookbook: shop.lemasterfit.comInstagram: @michelle_lemasterfitJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

Today, we're getting into the nitty-gritty of evergreen sales strategies and how to make those buying decisions roll in, no matter the day or hour.Ever wonder how to keep your offers so appealing that they practically sell themselves, even when you're off the clock? I've got you covered. We'll chat about why understanding human behavior is your secret weapon and how to use it without feeling like you're crossing over to the dark side of sales.I'm diving deep into making your services irresistibly compelling, all while keeping things totally transparent and genuine. Expect to hear about the three key ways to nudge folks towards saying "yes" to themselves (and your offers), how to sprinkle in a bit of urgency without any of the sleaze, and why it's crucial to have a mix of evergreen and launch models in your business.And, because I can't resist sharing real, actionable tips, you'll walk away with ideas on tweaking your offers to be that no-brainer choice for your clients. Whether you're a seasoned pro or just adding an evergreen twist to your biz, this episode is packed with insights you won't want to miss.So, if you're ready to level up your fitness business with strategies that feel right and resonate with your values, tune in. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode we hear from with Dr. Susie Lachowski-Glass to explore the groundbreaking modality of blood flow restriction (BFR) training. Discover the science behind BFR and how it can mimic the benefits of heavy lifting without the weight, making it accessible for individuals ranging from elite athletes to the elderly and rehabilitation patients. Susie, a pioneer in BFR training, shares insights from her extensive research and practical application, revealing how this technique can transform physical fitness and therapy practices. This episode is a must-listen for fitness professionals, clinicians, and anyone interested in the cutting-edge of exercise science.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestSusie is the founding Director of the Division of Exercise Science & Assistant Professor at American International College in Springfield, MA where she developed all of the BS and MS programs, all departmental requirements, as well as designed and runs the Human Performance Lab at AIC.​She earned her doctoral degree in Exercise Physiology and specializes in Blood Flow Restriction Training and Therapy. She teaches undergraduate and graduate courses in the Exercise Science and Physical Therapy Divisions @ AIC in Advanced Exercise Physiology, Gross Anatomy, Strength and Conditioning, Exercise for Special Populations, among other course topics. Susie is an American Heart Association Instructor and certifies both students and professionals in BLS CPR/AED & First Aid. Susie certifies professionals/clinicians in the BFRT modality within the Sports Medicine and Exercise Science field.  She currently is utilizing BFRT number of clinical case studies as well as trains clients in-person and remotely along with traditional strength and conditioning training.Susie guest lectures at a number of different universities and podcasts on the application, efficacy, and safety of the modality.Susie began Glass Training and Education, LLC to provide coaches, clinicians, and other professionals with education and practical content within the fields of Exercise Science and Sports Medicine.  Susie trains various populations (youth, athletic, tactical, aging, special populations, etc.) to enhance fitness, strength and conditioning and health and well being of all. Links: https://www.instagram.com/dr.susielachowski/https://www.glasstrainingandeducation.com/https://www.glasstrainingandeducation.com/blood-flow-restriction-trainingJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling

In this episode of the PT Profit Podcast, I dive into the delicate balance of offering free, valuable content while still making a living from coaching. I share insights on understanding the customer journey, crafting content that converts, and how to engage effectively on social media. By focusing on specificity and targeted messaging, I explain how fitness professionals can stand out and establish themselves as authorities in their niche. This episode is packed with actionable strategies for trainers and clinicians aiming to turn their followers into paying clients, without resorting to pushy sales tactics. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next StepsJoin the Conversion Content ClubReady to transform your content strategy and see tangible results in your business? Dive deeper into creating conversion content that resonates, engages, and converts by clicking the link in our show notes. Join our “Create Content that Converts Club” and start leveraging organic strategies to generate your next 10K.Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode you'll discover how Dustin Lebel's unique blend of strength training and martial arts philosophy has not only shaped his personal journey but also inspired countless others in their pursuit of physical and mental well-being. From overcoming challenges to redefining success, Dustin shares insights and experiences that illuminate the path to resilience and personal growth. Tune in to explore the transformative power of dedication, practice, and the unwavering pursuit of passion with Dustin Lebel.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestDustin Lebel is an online coach and Brazilian jiu-jitsu practitioner known for his innovative approach to strength training and martial arts. With a background that combines extensive experience in physical conditioning and a deep understanding of jiu-jitsu, Dustin has carved out a niche for himself in the fitness world. His dedication to helping others achieve their fitness and personal growth goals is evident through his engaging training programs and inspiring online content. Dustin's philosophy centers on the belief that physical strength and mental resilience are deeply interconnected, and he is committed to empowering individuals to overcome their challenges and unlock their full potential.Links: https://www.instagram.com/dustinlebel/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode of the PT Profit Podcast I talk about how to create 30 to 90 days of conversion content using just one hour of time. The episode addresses the common challenges faced by busy fitness professionals who are looking to increase their income in a passive manner without sacrificing client results. It also emphasizes the importance of clear communication and understanding the needs and desires of your target audience. As you're listening, it's important to understand the concept of market sophistication and how it relates to crafting effective conversion content. Want to dive deeper into the process? Reach out to me @bsimpsonfitness on all social media!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this riveting episode, join us as we delve deep into the complexities of obesity, the stigma surrounding it, and the groundbreaking role of GLP-1 medications in treatment. Featuring insights from Kim Carlos, Kat Carter, and Dr. Matthea Rentea, we explore personal stories of struggle and success, the science behind obesity management, and how compassion in healthcare can make all the difference. Whether you're seeking understanding, inspiration, or just curious about the latest in health innovation, this episode offers a comprehensive look at overcoming obesity with hope and science at the forefront.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The Guests* Kim Carlos: Founder and host of the Plus Sidez Podcast, Kim shares her personal journey with obesity and how it led her to become an advocate for health, wellness, and the transformative power of GLP-1 medications. Her story is one of resilience, learning, and helping others navigate their path to wellness.https://theplussidez.com/https://www.instagram.com/theplussidez/* Kat Carter: Co-host and producer of the Plus Sidez Podcast, Cat brings a dual perspective of both managing her health challenges and creating content that enlightens and supports others. Her work focuses on breaking down barriers and creating a supportive community around health and wellness.https://theplussidez.com/https://www.youtube.com/@ThePlusSideZ* Dr. Matthea Rentea: A board-certified physician specializing in obesity medicine, Dr. Rentea offers expert insights into the medical and scientific aspects of obesity. Her approach emphasizes compassion, understanding, and the latest advancements in treatment, aiming to change lives through medical excellence.https://www.renteaclinic.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a

In this episode of the PT Profit Podcast, guest host Chris Liddle dives into the world of content creation for coaches struggling with social media. From leveraging client achievements and testimonials to strategic posting and utilizing scheduling tools, Chris offers actionable strategies to enhance online presence and connect with your audience effectively. Discover how to create impactful content with minimal effort, tailor your messaging to resonate with your target audience, and stand out in the crowded digital landscape. Whether you're juggling multiple responsibilities or seeking to amplify your online appeal, this episode is packed with insights to help you navigate the challenges of social media marketing and achieve your business goals. Join us for a journey into making your coaching business thrive online.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe