PT Profit Podcast

In this episode of the PT Profit Podcast, Nick Lambe, a veteran in the health and fitness industry, discusses the transformative power of mastering public speaking. With over 15 years of experience, Nick shares insights into enhancing speaking skills, building confidence, and finding opportunities within the fitness space through effective communication. Their conversation is a precursor to a future episode where Nick returns to delve deeper into these subjects.Keynotes of the Episode1. Understanding the Importance of Public Speaking2. Essential Skills for Impactful Presentations3. From Booking to Nailing Speaking EngagementsThis episode is a comprehensive guide for anyone eager to harness the power of effective public speaking. Emphasizing authenticity, preparation, and self-awareness, Nick Lambe inspires health professionals to delve into public speaking with the intent to not just inform, but to deeply connect and motivate their audiences. By recognizing speaking as a skillful art that can transform careers and communities, listeners are encouraged to discover and share their impactful messages.Nick Lambe has spent the last decade educating and inspiring health and fitness professionals. With a unique focus on sleep education and public speaking, he helps coaches and trainers convey their messages effectively and impactfully. Nick's insights have empowered many to transform their communication skills and drive change in their communities. Connect with Nick on Instagram at @impacteducationevents to learn more about upcoming workshops and opportunities to improve your public speaking skills.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this episode, we go through innovative strategies to capitalize on holiday spending and set up a thriving new year. I discuss how the substantial consumer spending during the holiday season provides an opportunity for health and wellness professionals to generate revenue and align themselves for future success. Throughout the episode, I explain eight actionable revenue-generating ideas, plus bonus strategies, to end the year strong and engage clients effectively.3 Keynotes of the Episode1. Strategic Offers and Messaging for the Holiday Season2.Innovative Revenue Generating Creative Ideas:3. Engaging Existing Clients and Expanding Client BaseThe episode closes with valuable strategies for holiday-specific marketing while aligning approaches for long-term success. Learn how to adapt YOUR services to meet clients' needs amidst the holiday chaos and use this as a springboard for future growth. I also include a bonus strategy that highlights the importance of meeting potential clients where they are and harnessing the power of an effective promotional strategy for scale-ready business models.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In Episode 365, returning guest Andrew Hannon discusses his recent transition from working as part of a team at a business for 10 years to starting his own company. This episode delves into Andrew’s personal and professional journey, highlighting the challenges and rewards of making significant career changes later in life. He shares insights into balancing his roles as a dad, a friend, and a coach, while navigating the logistics of his new business. The discussion provides a deep dive into the decision-making process, the fears and challenges faced, and the ultimate rewards of taking this leap. Andrew also talks about his approach to managing time and avoiding burnout, and how he integrates family life with his career. This episode is a valuable listen for anyone considering a major career shift and looking for inspiration on balancing personal and professional responsibilities.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this episode I'm going to be discussing strategies for health professionals to increase their revenue on Instagram without traditional sales tactics. We're going through the importance of data-driven decisions in preparing for Q1, the 'Super Bowl' of the fitness industry, and emphasizes the need to differentiate between facts and feelings in business decisions. This episode outlines the five key components to doubling impact and revenue: re-evaluating the relationship with selling, understanding and tracking key metrics, providing value through context, increasing visibility, and creating a pressure-free sales ecosystem. I will also be sharing some personal insights about overcoming fears, staying committed to serving others, and how these principles can be applied to Instagram marketing. Tune in to discover how to stop selling and start serving to grow your business effectively.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this episode of the PT Profit Podcast, we sit down with Dr. Marc Morris, an experienced nutrition coach and the creator of the Dr. Marc Method. We dive deep into how Marc built a career around combining scientific knowledge with practical coaching strategies, allowing him to coach over 2,000 clients and help coaches establish their own nutrition practices.Key Takeaways:* How Marc transitioned from a career in science to becoming a full-time coach and educator.* The importance of understanding the science behind nutrition without getting bogged down by unnecessary complexity.* Why a strong foundation in business and marketing is crucial for nutrition coaches today.* The Dr. Marc Method approach: combining nutrition science with practical coaching systems.* How to help clients set realistic goals and the importance of patience when working through plateaus.* Strategies for coaches to implement nutritional guidance while staying within their scope of practice.Whether you're a seasoned coach or just starting out, Marc’s insights will inspire you to take action in your business and coaching practice.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Marc Morris is a renowned nutrition coach with a PhD in Nutrition and a passion for helping others achieve their health and fitness goals. He started coaching in 2011 and has since coached over 2,000 clients, building a team to support his growing business. Marc is also the creator of the Dr. Marc Method, an online certification program designed to equip nutrition coaches with the knowledge and tools they need to succeed. The program focuses on bridging the gap between scientific nutrition principles and practical coaching systems, empowering coaches to achieve better client results and build sustainable businesses.When he's not coaching, Marc is dedicated to teaching the next generation of nutrition coaches, helping them apply the science of nutrition in a way that is practical, effective, and client-focused.Links:* Dr. Marc on IG* Follow Dr. Marc on YouTube: Dr. Marc Method YouTube ChannelJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  Support the show

Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day.Michelle has a proven process that I personally implemented, which increased my profit by 10% and my profit margin by 30%. If you’re a coach who’s feeling bogged down by admin work and tired of piecing together different tech systems, you do not want to miss this.Here’s what we’ll cover:* The 3 core marketing systems that every successful coach needs to scale.* How to streamline your business with tech—even if you’re not tech-savvy.* A step-by-step blueprint to generate leads and convert them without wasting time.* Why tracking your customer lifetime value is a game-changer for growing your profit.* How to build a marketing machine that runs on autopilot so you can do more of what you love.I brought Michelle on because I know firsthand how overwhelming it can be to manage the tech and admin side of a growing business. But there is a better way! Tune in to learn exactly how you can implement systems that free up your time and double your revenue without needing new leads.My Personal Takeaways:* I remember when I first started implementing Michelle’s system and the results were instant. A 10% boost in profit and higher conversions on my sales pages were game-changing for me.* It’s all about making data-driven decisions, and Michelle’s strategies will show you how to track what matters most.* The moment I realized that spending hours in DMs wasn’t scalable, I knew I needed systems in place, and now my business runs so much smoother. Link Mentioned:https://optimafunnels.com/bsf Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit Support the show

In this episode of the PT Profit Podcast, I'm talking to coach Ryan Patrick, a seasoned facility owner and performance expert, to discuss the science and strategies behind building faster, more resilient athletes. Ryan shares his insights on strength and speed protocols that help athletes reach their full potential, whether they are preparing for competitive sports or simply want to improve their overall fitness.Throughout the episode, Ryan explains how his facility, Peak Fitness and Sports Training, evolved over 15 years to focus on semi-private training with a particular emphasis on athletes. He also touches on how COVID impacted his business model and led him to pivot towards training more high-level athletes.Key takeaways from this episode include:* How to effectively assess and program for athletes* The importance of balancing strength, speed, and resilience* Managing athlete performance and recovery during the competitive season* The differences between training male and female athletes, especially during puberty* The unique challenges of working with underdog athletes and those returning from injuryThis episode is packed with actionable advice for coaches, clinicians, and fitness professionals looking to take their clients' performance to the next level. Ryan also shares details about his upcoming training event, "Speed Simplified: Build Fast Athletes Faster," which takes place on October 1st, where he will walk participants through a step-by-step protocol to build resilient and high-performing athletes.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Ryan Patrick is the owner of Peak Fitness and Sports Training, located just south of Cincinnati, Ohio. With over 14 years of experience in the fitness industry, Ryan has successfully transformed his facility into a hub for elite athletic development, focusing on helping athletes build strength, speed, and resilience. Ryan's unique approach integrates personalized semi-private training, injury prevention, and a deep understanding of how to maximize performance at every level.Ryan works with a variety of athletes, from high school players aiming for college scholarships to underdogs looking to earn their spot on the team. His ability to balance mentorship and performance coaching has made him a sought-after figure in the athletic development space. Ryan also works with active adults, applying the same principles he uses with athletes to help them achieve their fitness goals.Connect with Ryan Patrick:* https://www.instagram.com/coachryanpatrick/* https://nkyfitness.com/about/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSupport the show

Welcome back, Coaches! In this "best of" episode, we break down how you can establish authority and deliver value to your audience without the stress of traditional launching. Whether you're an experienced fitness professional or new to online sales, this episode is packed with actionable tips to help you grow your business through a hybrid sales system.Key Takeaways:* Understanding Authority vs. Expertise: We explain the distinction between being an authority and having expertise, and why some people generate more revenue despite being less qualified. She emphasizes that authority is a decision and not always tied to expertise.* Shifting Away from Launch Cycles: I share my personal journey from relying on stressful launch cycles to developing a semi-automated, evergreen sales system that generates daily revenue without the high-pressure environment of traditional launches.* The Hybrid Sales System: Learn about the hybrid approach that allows fitness professionals to demonstrate their value, build connections, and make sales every day. We outline how to balance automated systems with human interaction to avoid the feeling of being overly “robotic.”* Why Selling Can Feel Challenging: We unpack common mental blocks around selling, particularly for high achievers who may feel like they need another certification or more experience before becoming an authority. She encourages coaches to embrace both authority and expertise as they grow.* The Power of Demonstrating Wins: Providing tangible results and helping clients achieve quick wins is key to building trust and loyalty. This episode explains how to create small yet impactful victories that encourage clients to take the next step with you.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

In this "Best Of" episode of the PT Profit Podcast, we’re excited to highlight a past recording with Dr. Michelle Boland, an experienced strength and conditioning coach and the founder of Michelle Boland Training. Michelle’s work in both the public and private sectors has made her an expert in simplifying complex concepts related to human performance without sacrificing the nuances that truly drive results.During this conversation, we cover key topics like:* The art of program design: how Michelle bridges the gap between theory and real-world application* How to apply progressive overload without falling into common pitfalls* Adapting training programs for remote clients versus in-person sessions* The role of biomechanics in movement quality and injury prevention* Michelle's approach to managing long-term client relationships and keeping training fresh* Tips on balancing personal enjoyment in fitness with content creation and marketingWhether you’re a fitness professional looking to sharpen your programming skills or an athlete trying to reach the next level, Michelle’s insights offer valuable strategies that can help you optimize performance for yourself and your clients.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Michelle Boland, distinguished as a certified strength and conditioning coach, is the founder of Michelle Boland Training, LLC. Formerly serving as the Director of Education at a private training facility, Michelle brings extensive experience from her role as a Strength and Conditioning Coach at a Division 1 collegiate institution. Her expertise lies in movement biomechanics and athletic development, focusing on enhancing fitness and mitigating persistent pain or injuries that hinder performance.Links: https://www.instagram.com/dr.michelleboland/https://www.michelleboland-training.com/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of DoSupport the show

In this episode of the PT Profit Podcast, Chris Liddle dives into how AI tools like ChatGPT can be integrated into your fitness business to enhance efficiency, improve client retention, and scale operations. Chris shares practical use cases, from optimizing workout programming to creating personalized nutrition plans, and even how to streamline client onboarding with AI-powered tools. Whether you're new to using AI or looking for advanced strategies, this episode is packed with actionable insights to help you stay ahead in the fitness industry.Key Topics Discussed:* Introduction to Chris Liddle: Chris shares his background and role at B Simpson Fitness, highlighting his experience in coaching both in-person and online clients.* Integrating ChatGPT in Fitness Coaching:* Use Case #1: How to use ChatGPT for updating client workout programs, ensuring novelty while targeting the same muscle groups.* Use Case #2: Utilizing ChatGPT to create detailed macronutrient plans and meal suggestions tailored to client goals and dietary preferences.* Use Case #3: Creating a comprehensive client profile by combining Big Five Personality Traits with a PAR-Q assessment using ChatGPT.* Advanced Applications:* Custom Macronutrient Calculator: Chris discusses how ChatGPT can be used to create a custom Python script for macronutrient calculations, and how to embed it into your website.* AI-Assisted Show Notes and Content Creation: Learn how to use ChatGPT for generating show notes, blog posts, and social media content from podcast transcriptions.* The Importance of Human Oversight: Chris emphasizes the need to proofread and verify AI-generated content to ensure accuracy and relevance, using your expertise as a guide.* Final Thoughts: Chris concludes with the importance of embracing AI tools like ChatGPT to stay competitive in the industry, while also recognizing the limitations and potential inaccuracies that come with AI.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit Support the show