PT Profit Podcast

In this "Best Of" episode, we sit down with Amy Lang, a master health coach who has dedicated her career to helping people create sustainable, healthy lifestyles. Amy shares her journey from owning a successful health club in San Francisco to becoming an influential online coach and author. She dives into the key principles from her book, Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, discussing how to break free from diet culture, develop healthier habits, and embrace a holistic approach to health and well-being. Whether you're looking to improve your relationship with food or seeking practical tips for better health, this conversation is packed with valuable insights.Key Takeaways:* Breaking Free from Diet Culture: Amy discusses the pitfalls of diet culture and how to shift towards a more intuitive, joyful approach to eating.* The Power of Habits: Learn how your thoughts can become habits and how to reframe them to better serve your goals.* Embracing Deep Health: Amy explains the concept of deep health, which encompasses not just physical health but also mental and emotional well-being.* Practical Strategies for Habit Change: Amy shares actionable tips for developing and maintaining healthy habits that align with your values.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Amy Lang is a master health coach with a rich background in both the tech and health industries. She owned and operated Pacific Heights Health Club in San Francisco for over 15 years, where she helped thousands of members achieve their health and fitness goals. After closing her health club just before the pandemic, Amy transitioned to online coaching, where she continues to impact lives through her personalized approach to health and wellness. Amy is also the author of Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, a book that offers readers practical tools to break free from the constraints of diet culture and develop a healthier relationship with food. Amy’s coaching is centered around deep health, which focuses on the integration of physical, mental, and emotional well-being.Links:* Amy’s Book: Thoughts Are Habits Too* Follow Amy on Instagram: @HabitWhispererJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the heSupport the show

In today's episode, we're diving deep into one of the most crucial topics for fitness professionals: generating leads organically. If you're looking to attract new clients without breaking the bank on ads, this episode is for you.Key Takeaways:* Reversing the Process: Learn how to reverse engineer your content strategy by starting with the end in mind—what you want your potential clients to achieve—and then crafting messaging that aligns with those goals.* The Power of Organic Content: I emphasize the importance of organic content across platforms like Instagram, Facebook, and LinkedIn. Discover how to maximize your reach and convert new leads through compelling and consistent content.* Common Misconceptions: Many fitness professionals think they need a large following or perfect content to generate leads. We're breaking down why this isn't the case and how even those with a small audience can see significant results.* Content Framework: We introduce conversion content framework, guiding you on how to create content that not only attracts but also converts potential leads into loyal clients.* Building Trust and Authority: Learn the difference between everyday content and conversion content, and how to use the latter to position yourself as the go-to expert in your niche.* Overcoming Sales Anxiety: If you've ever felt hesitant about promoting yourself or your services, Beverly shares insights on how to shift your mindset, approach sales conversations with confidence, and why selling is ultimately about inviting clients to say "yes" to themselves.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

In this episode of the PT Profit Podcast, we talk to Adam Badger to explore the often overlooked mental and emotional aspects of fitness. With over a decade of experience in the industry, Adam has evolved from a conventional personal trainer to a coach who specializes in helping clients overcome self-limiting beliefs, manage stress, and foster a mindset that leads to sustainable success. Whether you’re a coach, trainer, or fitness enthusiast, this conversation is packed with actionable insights that can help you and your clients make lasting changes.Key Topics Discussed:* The importance of mindset in achieving long-term fitness goals* How to help clients overcome self-sabotage and mental blocks* The role of stress management in fitness and overall well-being* Adam’s journey from traditional training to a more holistic coaching approach* Practical strategies for fostering a growth mindset in clientsHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Adam Badger is a seasoned fitness coach with over 10 years of experience in the industry. Starting out as a traditional personal trainer, Adam quickly realized that true transformation goes beyond just physical training. He has since dedicated his career to helping clients break through mental and emotional barriers, develop sustainable habits, and achieve lasting results. Adam is known for his deep understanding of the psychological aspects of fitness and his ability to connect with clients on a personal level. His approach combines fitness, nutrition, and mindset coaching to create a comprehensive program that addresses the whole person.Connect with Adam Badger:* Instagram: @badgerstrength* Podcast: Talk and Fit with Adam Badger* Website: https://badgerstrength.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.Support the show

In this episode, we dive deep into the essential "Million Dollar Offer Stack" that every successful health and wellness business needs to scale. I reveal the four common traps that smart and successful coaches often fall into when trying to grow their businesses—whether online, in person, or a combination of both. By the end of this episode, you'll understand how to create irresistible offers, communicate effectively with your ideal clients, and avoid the pitfalls that can hinder your business's growth.Key Topics Covered:* The Four Common Traps:* Trading dollars for hours and not understanding the true value of an offer.* Inability to communicate your offer effectively to the right person at the right time.* Lack of volume—both in terms of visibility and client engagement.* Limited number of offers in your business, which can restrict growth potential.* Creating Irresistible Offers:* How to structure your offers so that they practically sell themselves.* The importance of understanding the "promise" your offer makes and how to communicate it effectively.* Why your pricing strategy should be based on value rather than competition.* The Power of Volume:* Understanding the importance of visibility and consistent engagement with your audience.* The 15-85 Rule: Why 85% of your buyers may come after the first 90 days and how to keep them engaged.* Building a Comprehensive Offer Stack:* The three essential types of offers every successful business needs: Free, Accessible, and Premium.* How to create a pressure-free, permission-based sales system that takes what it takes until it takes.* Pricing strategies that protect your profit margins and ensure sustainable growth.Key Takeaways:* To scale a health and wellness business successfully, you need to focus on building a stack of offers that cater to different stages of your client's journey.* Effective communication and consistent visibility are key to converting prospects into loyal clients.* A well-crafted offer should be 10 times worth the asking investment and should address the specific needs and desires of your target audience.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The CoSupport the show

In this "Best Of" episode, we're highlighting an insightful conversation with Gerard Friedman, a seasoned coach with over 15 years of experience in both athletic training and health coaching.In This Episode, You’ll Learn:* How Gerard transitioned from working with high school athletes to training the general population.* The differences between athletic training and general population coaching.* The importance of individualized assessments to tailor programs that meet clients’ specific needs.* Strategies to help clients build confidence, stay consistent, and achieve long-term fitness goals.* How Gerard blends health coaching with personal training to support clients in making sustainable lifestyle changes.* The role of experimentation and continuous learning in staying passionate and effective as a coach.Key Takeaways:* Personalized training is essential for helping clients achieve their goals, whether they are athletes or general population.* Building confidence through gradual progress is crucial, especially for clients dealing with pain or previous injuries.* Consistency is key—both in training and in adopting healthier habits outside the gym.* Coaches should continuously experiment with different training methodologies to keep their practice fresh and effective.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest  Gerard Friedman is a certified athletic trainer, personal trainer, and nationally board-certified health and wellness coach. With over 15 years of experience, Gerard has worked extensively with both high school athletes and the general population, helping them enhance their athleticism, reduce pain, and achieve their fitness goals.Connect with Gerard:* Website: bellhousefitness.com* Instagram: @bellhouse_fitnessJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content FrameworkSupport the show

In this episode, I'm thrilled to dive into a topic that's been on a lot of your minds: how to build a hot audience of clients without feeling like you need to live on social media. We all know how overwhelming it can be to constantly chase followers and likes, but today, I'm going to show you a different approach—one that focuses on profitability rather than popularity.I'll be breaking down the critical differences between followers and a true, engaged audience. We'll explore why it's essential to shift your mindset from chasing viral moments to creating meaningful connections that drive your business forward. Plus, I'll be sharing some of my top strategies for content creation, so you can build an audience that’s genuinely interested in what you offer—without burning yourself out.We’ll also tackle the concept of 'not enoughness'—that sneaky feeling that you’re not doing enough or that you need more before you can succeed. I’ll help you knock down those pedestals and get real about appreciating where you are right now while staying open to growth and expansion.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

In this episode of the PT Profit Podcast, we sit down with Aman Jaggi, a dedicated personal trainer who transitioned from being an auto mechanic to a successful fitness professional. Aman shares his journey, including the challenges he faced and how his personal experiences with injury and recovery have shaped his training approach. We discuss the importance of consistency, mobility, and recovery in achieving long-term fitness success. Aman also talks about his recent move from Alberta to Ottawa and his efforts to build an online training business. Tune in for valuable insights, practical tips, and motivational advice that can help you in your fitness career.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Aman Jaggi is a dedicated and experienced personal trainer based in Ottawa, Ontario. With over seven years of experience in the fitness industry, Aman has worked with a diverse clientele, ranging from children to seniors, helping them achieve their fitness goals through personalized training plans.Aman’s journey into fitness began after transitioning from a career as an auto mechanic, where he experienced firsthand the debilitating effects of physical labor without proper strength and mobility training. His personal experiences with injury and recovery have deeply influenced his approach to training, emphasizing the importance of consistency, mobility, and recovery.Since starting his career in a big box gym, Aman has built a successful in-person training business and is expanding into online coaching. His passion for helping others live pain-free and healthier lives is evident in his client-centered approach and his commitment to lifelong learning in the fitness field.Learn more about Aman:https://www.instagram.com/singh_athletics/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The CompleSupport the show

In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices.In this episode, I'll be discussing:* The importance of transparent communication and meeting clients where they are.* Differentiating between ethical principles and marketing tools.* Strategies for maintaining honesty while effectively marketing, without resorting to fear-mongering tactics.I'll share my personal journey and reflections on how I've grappled with these issues, and how I've come to reconcile them in my own business. This episode aims to inspire you to stay true to your values and uphold high standards in the industry.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Today, we're excited to introduce you to Dr. Ashley Dwyer, a former pharmacist who transitioned from traditional Western medicine to the world of holistic health and fitness. With a background in pharmacy and experience in competitive bodybuilding, Dr. Dwyer faced her own health challenges that led her to discover the power of functional health. Now, as the founder of Team BDN Coaching, she helps women navigate hormonal issues, weight loss, and lifestyle changes through a personalized and inside-out approach. Get ready to dive deep into her journey and learn how she empowers others to achieve lasting health and wellness.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Ashley Dwyer is the Founder and CEO of The Big Day Nutrition, a company she established in 2018 to revolutionize the way we approach health and wellness. Dr. Dwyer graduated from the UF College of Pharmacy in 2014 and worked as a retail pharmacist for several years.Throughout her career as a pharmacist, Dr. Dwyer felt constrained by the traditional medical model, which often relied heavily on medications to treat preventable illnesses. She recognized that many of these conditions could be managed or alleviated through lifestyle modifications and improved nutrition. This insight prompted her to transition from the pharmacy to health coaching.With a decade of experience in pharmacology and healthcare, coupled with her background in NPC bodybuilding competitions and personal health challenges, Dr. Dwyer has garnered extensive knowledge from functional medicine practitioners and numerous certifications. Her mission is to help clients master balanced nutrition and effective training without resorting to crash diets.Dr. Dwyer's credentials include PharmD, ACE Health Coach, HMCC, FNMS, Plant-based Nutrition, and soon-to-be Women's Health.She is a strong advocate for fueling our bodies correctly, using clean ingredients, engaging in strength training, and fostering a positive mindset. Dr. Dwyer believes that life is meant to be lived to the fullest, and achieving health and wellness should not require severe restrictions.Learn more about Dr. Ashley Dwyerhttps://www.instagram.com/dr.dwyer/https://teambdncoaching.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingSupport the show

In today's episode, I'm giving you an honest, no-nonsense look at how to hit consistent 50K months. We're diving into how you can create a scalable sales system using paid lead acquisitions and a hybrid sales model that I've perfected over the years.I'll walk you through why I moved away from the traditional launch model, focusing on ethical marketing and sustainable practices. You'll learn how to use free and low-ticket offers to build an unlimited ad budget, generate consistent growth, and create a pressure-free sales environment.I'm sharing my personal journey, including the challenges and victories, so you can avoid common pitfalls and make the most of your resources. This episode is all about helping you work more efficiently, maintain your integrity, and achieve sustainable success.Ready to transform your business? Let's get started!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show