The Veterinary Marketing Podcast

In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital.    We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team members to creating their own brands in practice, and much more!    I really liked having Rhonda on because she is a CVPM and has a ton of in-practice experience. This lends itself to giving tips and tools that are actually going to be used, especially when it comes to creating content, which usually gets put on the back burner.    So often, you'll hear the word authenticity turn around when it comes to creating content and building a brand oh, but what does that actually mean? I really liked Rhonda's examples of how to figure out what you want to be about and then how to communicate that.  Ronda also has some really great insight into creating additional streams of income,  which I think is incredibly powerful, especially because there's a huge need when it comes to Brands reaching consumers All Brands reaching other Veterinary professionalsIf you want to see how Rhonda and her team can help your veterinary practice, be sure to head on over to DogDaysConsulting.com  I know you'll be able to take a ton of value away from today's episode, so be sure to listen all the way through and if you need help with anything don't hesitate to reach out. 

In Today's Episode, I share one thing you can do to improve your marketing dramatically!  If you would like to get Dog and Cat Cards in your waiting room and want to get in contact with Leanna you can reach out to her at hello@dogandcatcards.com and check out her website Here! Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.  Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions or comments, or need help with anything

In this episode we talk all about optimization. Optimization is the secret tool that almost no one uses in the bedroom industry when it comes to their marketing. Most practices will set out to create some kind of marketing, whether its content marketing, social marketing or anything else for that matter, they'll execute that and then never think about it again. If you're taking the time to do the act of creating content, ads or something else but not taking time to reflect and make adjustments you're missing out big time! The optimization lets you make dramatic improvements on what you're already doing, and more importantly cut out the stuff that is not working for you and your Veterinary practice.  The crazy thing about optimization is that a 2% increase in conversion can lead to a 17% reduction in cost per conversion. Imagine that you're able to decrease the cost it takes to bring in a new client by 17%! You would be dramatically more profitable! In this episode we break down the most crucial things to think about when it comes to optimization that apply to any kinds of marketing. I didn't focus on specific optimization tactics because those are going to be very greatly between what it is that you're doing. Example if you were doing social media marketing optimization for posts his going to look different than if you were doing email marketing.  This process really comes down to ensuring that you have proper tracking and analytics set up so that you can make informed decisions on what works and what doesn't. Next you're going to want to test your hypothesis on why something is working to get a better understanding of how your marketing is bringing in clients. If you need help with any of this please don't hesitate to reach out. Let's get in contact! Schedule a 30 Minute meeting Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this in-between episode I give you a quick tip that will dramatically help you improve your content’s reach, engagement and conversion. The truth is, I initially thought hat when it came to content creation, the most important element was well, the content.  The truth is, you need to fucs just as much on the topic, hook and engagement tactics to get more out of what you’re doing. When I started working on ideas and hooks, the numbers went up, and I was able to increase retention. It all starts with the first click and the first engagement, and if you don’t have a shot at getting that, there isn’t any point to making the content itself. 

In today's episode I cover the essential Elements you need to consider when you're creating content for Veterinary Hospital. A lot of the content that I create in the past year has been dramatically different from previous years, because I've been intentionally trying to improve the content, reach and engagement of the things that I do create. In this episode, I'll detail the most important elements that you need to consider before during and after content creation.  When it comes to content I believe that now more than ever you need to focus on your Niche Target audiences. I like to call these audiences buckets or content buckets. Within each bucket, you'll have subgroups, and you want to test and try targeting the subgroups for example in your general buckets you'll have things like dog owners, or cat owners and then in the sub buckets, you'll have content related to kittens more large breed dogs or senior pets. The more specific that you get within your Niche typically the more useful it will be to that Niche audience.  One of the most important elements that I used to pass over was attracting more attention, and getting as many views and clicks on the content as possible. Now I'll spend a lot more time thinking about the idea of the hook and how to engage and then go through the creation process. Do you want to be more successful with your content start out with your content buckets that you'll be focusing on, clearly identify the sub Niche audiences that you'll Target, think about how to hook these people and engage them in your content and then have relevant offers. You should also be targeting a lot of your content towards conversion so that you can see actual return on investment from your content. Once you're done creating content make sure that you're naming it in a way that you can easily access it and use it.  The naming convention process is really helpful both in the creation, especially if you have a team that is also working on your content, as well as repurposing and reusing content you’ve created in the past.

How frequent is too frequent to send out emails and text to your clients? In today's inbetweenisode we talk about how frequency in your content, emails, text and messaging is key.  Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything

I've made changes to my podcast, my client work and what you can expect! If you want to work with me go here: https://calendly.com/brandonbreshears/30min

Should your veterinary practice use text message marketing? There are many reasons why I think text message marketing is incredibly important and only gaining steam, but here are a few: First, text messaging for your veterinary practice is a marketing is an owned medium, so you can control how often the texts go out, what the message is and when people get it. Second, text messaging is highly effective when it comes to open rates. You can’t beat it. Period. If you need to fill appointments or schedules getting text messages out really helps to get response. Third, it isn’t going anywhere. Text messaging is only gaining traction and as a medium it is probably one of the most effective ways you can market. On top of that, you already have a contact list in your PMS. IN this episode I cover some of the best text messaging platforms out there that allow you to create automation flows, allow you to connect on a 1-to-1 basis as well as a 1-to-many basis. The items I talk about are: Twilio.comManychat.com Community.com If you need any help with your marketing or have any questions let me know! Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

Do you ever feel like you’re addicted to learn more? I know there are times when I can find myself constantly consuming  new books, podcasts, training and courses and it usually doesn’t result in better marketing. At least for me, the act of learning can become what feels like an achievement rather than implementation. In today’s episode, I cover the framework that I use so that I don’t get distracted by trying to learn more and more without implementing. Hopefully this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.  Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything

Most better hospitals don't have client generation systems in place. The proof is when things slow down all of a sudden they ask, quotes what should I do to get more appointments?    I can't tell you how many conversations I've had lately that have turn off by saying we're down by 20%, or we have a lot of appointments open this week, what should we do? Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything! So today's episode is to give you a clear path on what you need to do so that you can generate new clients without worry.    We talk about first identifying who you want to be targeting, then we talked about creating your offer and finally applying traffic so that you can generate more new clients for your Veterinary Hospital.    When you think about marketing your Veterinary practice, there's really only two very basic ways to approach your strategy kolin you can either Target People based on their behavior or Target People based on their demographics. All marketing essentially boils down to that.    this is why it's so important that we first figure out who we want to be targeting so that we can decide if we need to create an offer that's going to appeal to somebody who's taking an action or somebody do we have to interrupt based on their demographic or psychographic data    if you can really nail down who your ideal Prospect is along with an offer that's going to be irresistible to them the last step is simply applying traffic, and it isn't that difficult to generate your perfect clients.    Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.