The Veterinary Marketing Podcast

I recently had an awesome discussion about generating clients for veterinary hospitals using digital marketing. I wanted to share the insights from that episode with you, breaking down the six strategies I discussed and giving you my take on their effectiveness. First up, we talked about paid advertising. It's a powerful tool for reaching a wide audience, but it's important to remember that it should come after establishing other methods. Paid advertising can be effective, but it's not the first step in building a solid client base. Next, we touched on cold outreach. While it can be effective, it's not scalable and can be time-consuming. So, I don't typically recommend it as a primary method for generating clients. Now, let's talk about my personal favorite - client referrals. When your clients refer others to your veterinary hospital, it's a clear indication of good service. Plus, it attracts similar clients, helping you build a strong, loyal client base. Another great strategy is forming strategic partnerships with businesses that have the same client type. By partnering with boarding facilities or groomers, for example, you can tap into their client base and offer your services, creating a win-win situation. We also discussed the power of organic media, which involves creating and publishing content on external sites like blogs, social media, videos, and podcasts. This helps you reach a wider audience and establishes you as an authority in your field. Lastly, we talked about owned media, which includes email or text message lists. This is a powerful tool for directly communicating with your clients and keeping them updated about your services. To wrap it up, I emphasized the importance of diversifying your traffic sources to protect against market conditions. Referrals, building your own media list, strategic partnerships, and content creation should be prioritized. Paid advertising and cold outreach can be effective, but they shouldn't be your primary methods. Remember, building strong relationships with your clients and providing excellent service are key. If you have any questions or need assistance, feel free to reach out. I'm here to help you succeed in your veterinary marketing efforts. ‍

In one of our recent episodes, I had the pleasure of chatting with Chris Do, an Emmy award-winning designer, CEO, and chief strategist of Blind. Chris is also the founder of The Futur, an online educational platform that aims to teach one billion people how to make a living doing what they love. Today, I want to share with you some of the key insights from our conversation. Chris is a legendary figure in the world of branding and graphic design, with over 15 years of teaching experience at prestigious art and design colleges. During our chat, he emphasized the importance of building an emotional connection with customers. According to Chris, successful branding lies in understanding and catering to the unique values and interests of different clients. This approach can help businesses move away from the commoditization trap and towards value-based pricing. Speaking of value-based pricing, Chris advocates for a shift from pricing based on labor hours to pricing based on the value delivered to the client. He believes that different clients have different values and interests, and pricing should reflect that. For example, someone may value a logo differently based on their financial situation. We also discussed the role of branding in local businesses, the importance of efficient systems and exceptional customer service, and the significance of investing in research and development and marketing services. Chris's insights into branding and marketing strategies, particularly for creative professionals, were truly eye-opening. His expertise and experience make him a highly respected figure in the industry, and I'm grateful to have had the opportunity to learn from him. I hope you find these insights as valuable as I did.

Seth Godin, a legendary marketer and bestselling author, shares his insights on transforming veterinary marketing. He emphasizes storytelling and unique branding as key to standing out in a crowded market. Seth discusses the power of customer experience and suggests diversifying services to attract loyal clients. He also tackles the impact of pricing strategies and the importance of real customer engagement. Additionally, he encourages veterinarians to focus on meaningful connections rather than perfectionism for a healthier work environment.

In a recent episode, I had a thought-provoking conversation about a common mistake in social media marketing - posting content that adds no value and is just filler. Trust me, this is a topic that hits close to home for me because I truly believe that social media can be a powerful tool for connecting with clients and building a brand. We've all been guilty of creating those meaningless posts that seem to be there just for the sake of posting something. But here's the thing - posting nothing at all is actually better than posting content that serves no purpose. In the episode, I emphasized the importance of providing value through your social media posts. I shared an example of a missed opportunity - a simple "happy national cat day" post with no substance. Instead, I encouraged businesses, especially veterinary hospitals, to use these holidays as a chance to tell stories and connect with their ideal clients. By sharing funny or interesting stories about cats, talking about cat owners in the practice, or highlighting the unique aspects of your cat care, you not only provide value to your audience but also build your brand and establish a meaningful connection with your clients. But that's not all. I also discussed the pitfalls of outsourcing social media to companies that simply post pictures without generating engagement. It may seem like an easy solution, but it doesn't help with building a brand. It's crucial to put thought into your social media posts and ensure they serve a purpose. So, my call to action for you is to be intentional with your social media posts. Put effort into creating interesting and valuable content. Remember, it's not about quantity, but quality. And if you want to dive deeper into these topics, make sure to subscribe to the Veterinary Marketing Podcast because I've got some exciting episodes coming up. Let's make every post count in the world of social media.

In this episode, I want to dive deep into a recent episode where we tackled one of the biggest challenges faced by veterinary hospitals when it comes to marketing their practice: communicating value. You see, it's not enough to just offer services. It's all about how those services are perceived by your clients. Many practices believe they can't discount their services and feel the need to offer premium options. While being premium can give you a competitive advantage, it's crucial to understand what your clients truly care about and how your practice addresses their concerns. In our discussion, I introduced the concept of the four levers of value: the outcome and dream outcome, the perceived likelihood of achieving the outcome, and the time, effort, and money required. Effective marketing involves amplifying the dream outcome and perceived likelihood while reducing the perceived time, effort, and money required. To differentiate your practice from the competition, it's important to empathize with your clients and understand their desired outcomes. By framing the benefits of your services in terms of avoiding potential problems or improving quality of life, you can motivate clients to take action. Testimonials, specific claims, and guarantees can also help build trust and increase the perceived likelihood of success. But it's not just about the messaging. Practices can also make it easier for clients by offering convenient appointments, mobile services, or advanced procedures. By communicating your values and philosophy of medicine, you can attract like-minded clients who see the value beyond just the cost. If you want to dive deeper into these strategies and connect with other veterinary marketing nerds, I invite you to join our Veterinary Marketing Nerds community. It's a fantastic platform for learning, sharing, and growing together. And don't forget to subscribe to the Veterinary Marketing Podcast for more valuable insights. Remember, effective marketing in veterinary practice is all about effectively communicating value. So let's start communicating value effectively and watch our practices thrive!  

In this episode, we dive deep into the future of traffic and marketing in the veterinary industry. I had the pleasure of discussing this topic with Brandon Breshears, a seasoned marketer who shared his insights on the cycle of attention in marketing and how it applies to the veterinary industry. So, here's the deal. Every market experiences the emergence of a new medium that initially offers cheap attention and organic growth. In the past, this has been true for radio, TV, infomercials, and most recently, the internet. However, as these mediums stabilize, they inevitably become more expensive. Right now, the internet, especially platforms like Facebook and Google ads, provides a period of cheap traffic for businesses. It's been a game-changer, allowing veterinary hospitals to reach a wider audience without breaking the bank. But here's the catch - this trend won't last forever. As the internet continues to mature, traffic prices will increase, making it more difficult and expensive for businesses to stand out. So, what does this mean for veterinary hospitals? It means they need to focus on making their clients as valuable as possible. Attracting the right clients is important, but implementing retention tools is equally crucial. We're talking about having a support system in place, such as follow-up communication through email and text messages, to maximize revenue per customer. Now, I know this shift in the market may not be the most exciting prospect, but it's the reality we face. Businesses need to adapt to survive and thrive. My advice? Invest in your clients and build strong relationships to ensure their loyalty. Make them feel valued and appreciated, and they'll keep coming back, providing a steady stream of revenue. During our conversation, I also mentioned Russell Brunson, owner of ClickFunnels.com, as a marketer I enjoy listening to. His insights and strategies can provide valuable guidance for veterinary hospitals navigating the changing landscape of marketing. This episode was sponsored by Used Vet Equipment and New Vet Equipment, two websites that offer a range of veterinary equipment. They provide a valuable resource for veterinary hospitals looking to invest in their practices. In conclusion, the future of traffic and marketing in the veterinary industry will be challenging, but with the right strategies and tools, veterinary hospitals can navigate these changes successfully. Remember to subscribe and leave reviews on various podcast platforms to support the show and help us continue bringing you valuable insights.

In this episode of the Veterinary Marketing Podcast, I had the pleasure of speaking with two incredible veterinarians, Dr. Deborah Rotman and Dr. Christie Cornelius. We discussed their groundbreaking project, Vet Spark, and how it's revolutionizing end-of-life care services in veterinary practices. Before we dive into the episode, I want to give a special shoutout to our sponsors for this episode - Used Vet Equipment and New Vet Equipment. These platforms are a game-changer for veterinarians looking to buy or sell both used and new equipment, from cages to x-ray machines and everything in between. Now, let's talk about our amazing guests. Dr. Rotman and Dr. Cornelius have a wealth of experience in veterinary medicine and have successfully built and sold their own practices. Their passion for improving end-of-life care for pets is truly inspiring. During our conversation, Dr. Rotman and Dr. Cornelius emphasized the importance of mobile end-of-life care. They suggested that smaller practices in the same area could collaborate or specialize in specific areas, like dental or radiology, to better serve their clients. They also proposed the idea of having a dedicated team within a practice solely focused on end-of-life care. We also delved into the topic of mobile euthanasia services and how veterinary practices can incorporate them into their existing client base. Our guests recommended starting by offering the service internally to current clients and then developing a marketing plan to attract new clients specifically for end-of-life services. Now, you might be wondering about the equipment needed for mobile euthanasia services. According to Dr. Cornelius, it's actually quite simple. You don't need a fancy mobile vehicle; a regular car like a Subaru Forester would do just fine. And for larger pets, a stretcher is all you need. The key is having the necessary skills, medications, and confidence to perform euthanasia in different situations. Dr. Rotman and Dr. Cornelius also emphasized the importance of differentiating veterinary practices and marketing their unique offerings. Understanding clients' needs and educating them about available treatments and services is crucial. They also mentioned the potential of leveraging technical staff and customer service to create a comprehensive palliative care program. Expanding services and building networks are essential for veterinary practices. Our guests shared strategies like skill development in areas such as vena puncture and intra-renal injections for euthanasia in cats. They also suggested reaching out to other veterinary clinics in the area to introduce yourself and request to be added to their referral list. When it comes to pricing services, Dr. Rotman and Dr. Cornelius advised against solely basing prices on competition. Instead, they recommended considering the value and costs associated with the service and establishing a pricing strategy that reflects both aspects. If you're interested in learning more or need guidance in end-of-life care practices, start-up practices, general practices, or crematories, Dr. Rotman and Dr. Cornelius offer their consulting services through Vet Spark Consulting. I want to extend my heartfelt thanks to Dr. Cornelius and Dr. Rotman for sharing their invaluable insights. If you have any questions or need assistance, don't hesitate to reach out to them at vetsparkconsulting@gmail.com. Thank you so much for tuning in to today's episode. I hope you found it enjoyable and informative. Your support means the world to us, and we can't wait to bring you more valuable content in our next episode. Until then, have a fantastic day, everyone!

This episode is an absolute treasure trove for anyone looking to skyrocket their marketing conversion rates. To kick things off, I dive right into a quick tip that can truly make all the difference: recognizing buying signals. It's crucial to train your customer service teams to be able to identify these signals and convert leads effectively. Timing is everything, and being able to strike while the iron is hot can make or break your conversion rates. But here's where things get really interesting, my friends. I share personal stories that highlight the importance of avoiding biases and judgment calls in customer service interactions. We all know that first impressions matter, but I can't stress enough how treating new clients as important and special can be a game-changer. Nobody wants to feel like they're just another dollar sign, right? Now, listen up because this next part is an absolute game-changer. I emphasize the significance of closing and asking closing questions during customer service calls. This is the ultimate secret sauce to boost those conversion rates! By guiding the conversation towards a clear and decisive conclusion, you're more likely to seal the deal and turn leads into loyal customers. As we wrap up the episode, I extend an open invitation to all of you to reach out with any burning questions or comments you may have. Don't be shy! Take advantage of this opportunity to tap into my expertise and take your marketing game to the next level. Believe me, my friends, this episode is an absolute must-listen for anyone serious about crushing their marketing conversion rates. So grab your headphones, get ready to take some notes, and prepare to revolutionize your approach to customer service. Let's go out there and convert like never before!

In this episode, I'm sharing four simple marketing ideas that can help veterinary hospitals attract and retain clients. First up, I always recommend including a call to action on every marketing piece. Whether it's a flyer, social media post, or email, make sure there's a clear next step for potential clients to take. This can be anything from scheduling an appointment to signing up for a newsletter. Next, it's important to review the performance of your front desk staff when it comes to handling calls. Mishandling calls can result in lost revenue, so it's crucial to make sure your staff is trained to handle inquiries and schedule appointments effectively. Third, email and text message marketing can be incredibly effective for attracting and retaining clients. By providing value and building relationships through regular communication, you can keep your practice top of mind and encourage repeat visits. Finally, it's important to make your marketing, content, and website unique to your practice. Avoid commoditization by showcasing what makes your practice special and different from others in the area. This can help attract better clients who are a better fit for your practice. By implementing these ideas, you can improve your digital marketing efforts and see massive results. And don't forget to check out the sponsor of the episode, Used Vet Equipment and New Vet Equipment by Brad Haven, for all your veterinary equipment needs. Thanks for tuning in!

In this episode, I had the pleasure of interviewing Tobe Brockner from Katuva.com about how virtual assistants can help businesses save time and increase productivity. As a business owner, I know that time is my most valuable asset. But what if I could delegate some of my tasks to someone else? That's where virtual assistants come in. Tobe shared his experience in hiring and training virtual assistants from the Philippines to help businesses save time and increase productivity. During our conversation, Tobe explained that virtual assistants can do almost anything, from admin tasks like screening emails and managing calendars to marketing tasks like creating social media posts and videos. By hiring a virtual assistant, businesses can focus on high-value tasks while saving time and money. But how do you find the right virtual assistant for your business? Katuva.com offers a six-week onboarding process called Empower Plus, which includes a kickoff call to understand your needs, a DISC assessment to match you with a compatible VA, and over-the-shoulder calls to review progress and ensure a solid working relationship has been established. Tobe also shared his team's strategy of sending small gifts to clients who refer them to others. Investing time and effort in building systems in the beginning can save a lot of time and increase consistency in the long run. Building a client experience system can also help retain clients and attract new ones. The pricing for hiring a virtual assistant through Kava.com is also reasonable, with part-time VAs costing $695 a month and full-time VAs costing $1350 a month, which works out to be less than $8 an hour. In conclusion, virtual assistants can help businesses thrive by allowing owners to focus on high-value tasks while delegating other tasks to remote workers. Katuva.com offers a comprehensive onboarding process and reasonable pricing, making it a great option for businesses looking to hire a virtual assistant. So, if you're looking to save time and increase productivity, consider hiring a virtual assistant today!