The Veterinary Marketing Podcast

In this episode I wanted to share a game-changing tip with all of you veterinary professionals out there who are looking to improve your conversion rates and attract more clients. In this episode, I discuss the importance of providing direct booking links on your social media and listing profiles. By providing these links, you make it easier for potential clients to book appointments with your practice. This not only improves your conversion rates but also helps to establish trust and credibility with your audience. So, if you're a veterinarian or work in a veterinary hospital, take note and make sure to implement this tip into your marketing strategy. It's a simple yet effective way to attract more clients and grow your practice. Tune in to the Veterinary Marketing Podcast to learn more about this topic and other marketing strategies for veterinary professionals.

As a veterinary practice, it's crucial to have a solid marketing strategy in place to connect with clients and grow your business. In this podcast episode, the hosts discuss some of the best marketing tools for veterinary practices that can help you achieve your goals and measure success. The episode covers a range of topics, from web tracking and practice management software to client engagement and content creation. One of the key takeaways is the importance of setting goals and using analytics to measure success. By using tools like Google Analytics and GA4, you can track your progress and make data-driven decisions about your marketing strategies. Another essential tool for veterinary practices is practice management software that integrates with APIs like Google Analytics and web hooks for tracking conversions and ROI. This allows you to monitor your campaigns in real-time and optimize for target ROAS bidding in Google Ads. The episode also touches on client engagement and retention, highlighting the effectiveness of email and text messaging. By using a comprehensive communication platform like Go High Level, you can send targeted messages, automate your campaigns, and save time. Other tools discussed in the episode include Zapier for automation, Canva for creating social media graphics, and Auto Podd for editing podcasts. These tools can help you streamline your marketing efforts and create high-quality content that resonates with your target audience. Overall, the episode offers valuable insights and recommendations for veterinary practices looking to improve their marketing strategies. By taking advantage of these tools and resources, you can connect with clients, grow your business, and achieve your goals. So, what are you waiting for? Start implementing these tips and tricks today and see the difference they can make for your veterinary practice.

In this episode of the Veterinary Marketing Podcast, host Brandon Breshears discusses using digital marketing to attract, engage, and retain clients for veterinary hospitals. The episode focuses on a hack for automating Google Business Profile posts using AI tools and Zapier. Brandon explains how to set up the process and emphasizes the benefits of quick ranking and organic local keyword ranking. The episode also promotes two websites that sell veterinary equipment and a new resource called the Connect with Clients Assessment, which helps veterinary practices improve their client connections. Listeners are encouraged to check out the AI marketing course on the Veterinary Marketing Podcast website for more information.

Why Your Veterinary Practice Needs to Be on TikTok: Insights from a Pro Are you a veterinary practice owner who thinks social media marketing is not worth your time and effort? Think again! According to Ariel Putter from Spot On Veterinary Hospital and Hotel, TikTok can be a game-changer for promoting your practice and attracting new clients. In a recent episode of the Veterinary Marketing Podcast, Ariel shared her experience of using TikTok to showcase her practice's unique services, beautiful facility, and adorable patients. So, what makes TikTok so special? Ariel believes that TikTok offers a unique opportunity to connect with clients and show them what goes on behind the scenes. With over 60 million views and 10 million likes in just six months, she has seen an increase in clients who have found them through the platform. Once they grab someone's attention on TikTok, they tend to become more dedicated clients. But how can you create engaging content on TikTok? Ariel suggests using trending songs, adding captions, and posting frequently to increase engagement. She also emphasizes the importance of showing personality in videos and making jokes to hook viewers in. And don't forget to engage with viewers in the comments section, which she achieves by creating recurring characters that people love. While some people may argue that TikTok is not local or regional, Ariel notes that TikTok allows for more niche communities to form. It also allows for more personality to shine through and that creators can engage with their audience in a more personal way. TikTok is not curated, and it allows for more creativity and originality than other social media platforms. So, what are you waiting for? Follow Ariel's advice and start using TikTok to promote your veterinary practice today. Who knows, you might just become the next viral sensation!

Hey everyone, it's Brandon Breshears, and in this episode of the Veterinary Marketing Podcast, we're going to talk about something that's really important for your veterinary practice's marketing strategy: upgrading to Google Analytics 4. Now, if you're not already aware, the old version of Google Analytics, Universal Analytics, is being sunsetted in July, which means you need to switch over to GA4 as soon as possible. But don't worry, it's not just about upgrading for the sake of it - GA4 is actually a better product that comes with a lot of benefits for your practice. First of all, GA4 integrates really well with other Google products, which means you can get a more comprehensive view of your marketing efforts across different channels. And, it allows for more detailed event tracking and conversion tracking, so you can really understand how people are engaging with your website and where you can make improvements. But here's the thing: if you don't make the switch to GA4, you're going to miss out on valuable data and benchmarks that you'll need to inform your marketing decisions. Without this information, you won't be able to see what's working and what's not, and you could end up wasting your marketing budget on tactics that aren't effective. The good news is that by making the switch, you'll get better insights, more conversion actions, and better linking across products. It's really a no-brainer if you want to stay ahead of the game in the competitive world of veterinary practice marketing. And hey, before we wrap up, I want to give a shoutout to our sponsors for this episode: UsedVetEquipment.com and NewVetEquipment.com. Be sure to check them out if you're in the market for veterinary equipment - they've got some great deals! So, don't wait any longer - listen and make the switch to GA4 today and start getting the insights you need to take your veterinary practice marketing to the next level.

The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and what is not. The discussion also covers the challenges of hiring in the veterinary industry and the importance of marketing in attracting new veterinarians and support staff.

In Today's Episode, I share 4 of my favorite AI Tools that I think will be able to help your digital marketing Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.  Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions or comments, or need help with anything

Over the past few years, artificial intelligence tools specifically within the marketing space have been creeping up, but over the past couple of months huge strides have been made, and chatGPT has gone viral if you haven't been seeing a slew of AI created images or people raving about how good the AI created text is you probably haven't been on Facebook in the past month.  In this episode, we talked about how to use these new and emerging AI tools to improve your veterinary practice’s marketing. I'm extremely excited for the future and what all of these tools for business owners, and content creators.   I dive into the implications of what a tools can do, the major categories of tools that I think are going to be most impactful, especially across the content creation side of marketing, and then what that actually means in terms of impact.  I think this new emergence of ChatGPT signals a new paradigm shift, much like the disruption the internet caused in the past. If you have questions comments or need help with anything please be sure to reach out to Brandon@veterinarymarketingpodcast.Com Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions or comments, or need help with anything

In Today's Episode, I share how you can make your digital marketing easier by using one simple quick tip Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.  Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions or comments, or need help with anything

In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital.    We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team members to creating their own brands in practice, and much more!    I really liked having Rhonda on because she is a CVPM and has a ton of in-practice experience. This lends itself to giving tips and tools that are actually going to be used, especially when it comes to creating content, which usually gets put on the back burner.    So often, you'll hear the word authenticity turn around when it comes to creating content and building a brand oh, but what does that actually mean? I really liked Rhonda's examples of how to figure out what you want to be about and then how to communicate that.  Ronda also has some really great insight into creating additional streams of income,  which I think is incredibly powerful, especially because there's a huge need when it comes to Brands reaching consumers All Brands reaching other Veterinary professionalsIf you want to see how Rhonda and her team can help your veterinary practice, be sure to head on over to DogDaysConsulting.com  I know you'll be able to take a ton of value away from today's episode, so be sure to listen all the way through and if you need help with anything don't hesitate to reach out.