The Veterinary Marketing Podcast

  In today’s Inbetweenisode I share a small tip and an easy trick to help you with google analytics. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In this episode, we covered the easiest way in my opinion to get better at marketing for your Veterinary Hospital: using Google analytics. Google Analytics is a great product that's been around for now almost two decades, but very few veterinary hospitals that I know actually use it. The truth is most Veterinary practices, and small businesses for that matter have analytics installed on their site but the crazy reality is that about 70% of people never actually look at what's going on.    The easiest way to get better at marketing is to understand: 1) how you're getting traffic2) how the traffic is engaging with your site end  3) how to make improvements so that you increase your conversion, and retention which will turn into better results    Most people can't remember what they ate for lunch 2 days ago. Yet, they expect that they're going to be able to remember what works and what doesn't when it comes to marketing, messaging, call to action, or anything else related to digital marketing.      we need to fix that approach, make sure that you're tracking where traffic is coming from, and how it's engaging, so that you can set benchmarks and understand if there's problems or slowdowns  you can correctly assess and identify the problems. Let’s say your appointments dropped suddenly by 20%, how would you understand what is causing this problem? If you don’t have accurate data or benchmarks, you’ll have to guess and hope you’re right.    Imagine if you had to run your veterinary hospital but you weren't allowed to examine the pet, run any tests, or do any Diagnostics you just had to instinctively know what the problem was and provide a solution. That's the approach most people take when it comes to marketing. next episode a break down some of the basic data that you can assess based on Google Analytics, I talked about the easiest ways to track your traffic and how to use Google analytics with other products like tag manager and Adwords Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I talk about conversions with google analytics 4!  Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing. 1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from. 2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients. 3) Email marketing- Send at least a weekly email to customers 4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial  5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic to your site, referalls to your practice and overall just perform better. and 6) Testing and optimization - We should always be trying new things and seeing what works in our marketing and continues to work. Testing lets us experiment and expand in new areas and ways with out having to start from scratch. Have openings in your schedule? Let's work together to get it filled! Contact me Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share a brand new tool from google that will help you with your video ads in your marketing. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice.  Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals. She shares with us some of her biggest and most important tips for social: Have a multi modal or media approach. Branch out to other social sites. Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask them directly what do they want to see on socials We have seen over time the slow of new social platforms. We saw there was a massive boom of new social media apps popping up all the time. Go to the platforms you are creating content for.  And much more. Be sure to listen to the whole interview to hear all the tips Check out Dr. Caitlin Dewilde new book now available Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's podcast, I talk about the state of social media we currently see it, what's working, what's not working on social media, and some of the most important trends for your veterinary practice. Some of the most significant changes we have seen on social media have been typically in and surrounding content. We see changes in each one of these areas: How content is shared How content is created and How content is distributed  but the biggest change we've seen and continue to see is how people engage with content. Most platforms such as Twitter, Facebook, and Instagram have for the most part been pretty consistent with their algorithm for the last 3 years and haven't had any major groundbreaking changes to their algorithm. We also see that across platforms there are different behaviors now. We are moving more towards niche type of content rather than personal relationship content of people you actually know. Creating content that is general and vague is just not going to perform well. Niching down to very specific audiences is going to be more beneficial to your practice. Data hygiene is now also something to really focus on as a post-IOS 14 time. We need to make sure we have good conversion data you can give these platforms to know how you are performing which is your top priority. The second priority is learning to niching down to your specific subgroups within groups. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions, or comments, or need help with anything!

In today’s Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Today's podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media marketing. Cheyanne got her start in veterinary medicine as a vet assistant. She was introduced to the world of social media marketing in the veterinary space by being given the task of updating the practice's Facebook page. Now she runs her own brand, Hey Cheyanne where she is a social media marketing educator and coach helping other Veterinary practices. We are now seeing a shift in social media in general but definitely in veterinary marketing. And something that practices need to figure out is. What is the core reason or why you are using social media in your practice? That is the key practices need to find so they can effectively have their marketing work and attract the clients you want to draw in. Also building deep connections through content with the clients you have clearly defined as your target audience will grow your bond much farther than generic content.  We also share much more thoughts on current social media trends, platforms, and functionality. If you want to check out more from Cheyanne be sure to check out her website here  Sign up for her membership Vet Social Hub and follow her on Instagram @hey_cheyanne   Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing  Be sure to listen and let me know if you have any questions, or comments, or need help with anything!