The Veterinary Marketing Podcast

In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice  Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specialize as financial advisors to help busy veterinarians, veterinary students, and practice owners across the country with their financial planning. We cover how we can make offers attractive to attract new employees and how can we retain them and existing employees.  Approaching a retention plan and coming up with employee agreements and arrangements that are actually beneficial to both new and existing employees and the veterinary practice itself. We also cover how to handle rewarding and recruiting employees and what each of those looks like and how you could create both of those types of packages to offer to new veterinary employees. We also share how you could structure a new package for veterinarians that are looking to buy or sell a veterinary practice and transition to ownership. Covering also how you can offer something to employees that would both be an incentive and benefit on both ends and much more! If you would like to learn more about Flordia Veterinary Advisors you can click HERE If you would like to work with the Florida Veterinary Advisors and  get in contact with Tom Seeko and CJ Burnett you can visit their website HERE Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can effectively create content with one easy tactic  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level this year to be more successful and help you enjoy work more.  5 tips to help your veterinary practices digital marketing this year: 1) Get Specific- Making content for very specific topics and specific procedures or services will help you target and attract the clients who are looking for, wanting, or needing those specific services  2) Improve Your Creative- Focus on having at least one piece of super high quality content (Videos, blog post series, ebooks, etc.) every month or two months that can be pillar content that can be used again and again that is valuable for your clients. 3) Use The 80/20 Method On Your Past Year- Find out from last years analytics what worked for your marketing, what didn't, and what you can do to improve what was working  4) Get Better Clients- Focus on your best procedures and services you offer and attract the clients that need and what these top-level services. 5) Own Your Own Media- Building your list is a must not only do you get to own that marketing list it provides you with a direct line to have a way to let your clients who know and trust you about what you are offering. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 3 Get Clients Who Don't Cause You To Question All Your Life Decisions (Customer Avatar) is now up Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what's working and what's not. Some of the best ways to make your measuring analytic easier are: -Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad. -Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms. -Use UTM Codes- Instead of creating individual landing pages when you don't have a web team you can create individual links! UTM codes attach a little code at the end of your link you are using helping you figure out where your audience is coming from through a link. -Pixel Audiences- You can use either Facebook or Google pixels (such as Google Analytics) on your website. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 2 is now up and all about Analytics. You can learn even more about analytics when you Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

As we near the end of the crazy year of  2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year. In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing. There are 5 things we can do to get the most out of your digital marketing: 1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year  2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn't work, what you would change, what you will keep doing, and see how you can apply it to the future. 3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more. 4)Targeting-Having clear targets of what you want to accomplish in your digital marketing and who is going to help you accomplish them is one of the most crucial steps. Make sure you have your perfect client avatar made to help you know exactly who you are marketing to. 5)Execution-Our last step is execution. Taking all the other steps and putting them to work. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today’s Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice’s digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships. When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners. Three things you need to know before working with a marketing company for your veterinary practice's digital marketing: 1)Clear Expectations - Being honest on both sides of what you are expecting to achieve with your partnership. 2)Agree on Strategies - Teaming up together to diagnose and prescribe strategies for your digital marketing 3)Frequent Communication - Having frequent meetings to communicate what is happening in your marketing. Tactics to look out for that could lead to wasted money: Geofencing Mobile Display Ads- Think in app ads such as game ads  Marketing Companies that aren't transparent with your analytics or your ad spend Link-building SEO or SEO without content And lastly Companies or people selling marketing tactics before even looking at your marketing and diagnosing what your digital marketing needs. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!